Founded in 1985, Quarrix Building Products has brought ground breaking innovations to the roofing industry. After re-focusing their brand to appeal to two main audiences, they wanted a modern and measurable way to generate brand awareness and product demand. A partnership with Brandpoint offered a variety of solutions that helped Quarrix reach their marketing goals. Brandpoint’s MAT release enabled them to tell their stories to a large audience in a consumer focused way, which led to enhanced credibility and new product focused retail distribution opportunities. In addition, Brandpoint’s team helped the Quarrix brand by elevating them in SERP rankings and telling compelling and relevant stories on their blog that their audiences connected with and shared with their networks.
“One of the benefits to working with Brandpoint on our campaign was the ability to tap into their distribution network to give drive authority and credibility for our brand initiatives. We were able to produce content links from top-tier media publishers along with content that told a cohesive story on our social media channels and website, too.”
Marketing Manager, Quarrix Building Products