Quarrix Building Products Utilizes Brandpoint's Full Funnel Content Solutions to Get Noticed by a Major Retailer

Media Site Audience Reach
Midwest Site Audience Reach

Quarrix product distribution in a nationwide home improvement retailer.

Founded in 1985, Quarrix Building Products has brought ground breaking innovations to the roofing industry. After re-focusing their brand to appeal to two main audiences, they wanted a modern and measurable way to generate brand awareness and product demand. A partnership with Brandpoint offered a variety of solutions that helped Quarrix reach their marketing goals.  Brandpoint’s MAT release enabled them to tell their stories to a large audience in a consumer focused way, which led to enhanced credibility and new product focused retail distribution opportunities. In addition, Brandpoint’s team helped the Quarrix brand by elevating them in SERP rankings and telling compelling and relevant stories on their blog that their audiences connected with and shared with their networks.

Project Goals

Position Quarrix as a thought leader and recognized provider of high-quality ventilation products

Brandpoint helped Quarrix create a content strategy that displayed their knowledge and expertise in ventilation that could build consumer confidence in the value of their products.

Educate homeowners on the value of updating their ventilation

Brandpoint created optimized content that educated homeowners, who would commonly work through contractors, on the value of their product during any roofing home upgrade projects. This content was created with social distribution in mind, sparking conversations with buyers on home focused social platforms.

Educate contractors on the value of working with Quarrix to create happier homeowners

The second key audience that Quarrix wanted to attract were contracts installing their products on the projects they were working on. This required a more technical approach to the content that featured the benefits of being a Quarrix partner.

“One of the benefits to working with Brandpoint on our campaign was the ability to tap into their distribution network to give drive authority and credibility for our brand initiatives. We were able to produce content links from top-tier media publishers along with content that told a cohesive story on our social media channels and website, too.”

Amanda Williams

Marketing Manager, Quarrix Building Products