Coopervision

McDougall Communications is a strategic public relations agency that helps brands worldwide enhance their reputation. One of their clients is CooperVision, a company that manufactures soft contact lenses, including a line that slows the progression of myopia (nearsightedness) in children.

After working with the PR team at McDougall Communications, Brandpoint decided to launch this content campaign using a native ad activation for their media placements. This distribution tactic helped CooperVision earn targeted promotion on news sites like SF Gate and Chron.com.