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Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and...

How to Write Blogs Faster (Without Sacrificing Quality)

Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the...

Content Freshness and Generating New Topics: Quality Content Series Part 9

At Brandpoint, we think content marketing is exciting because it never ends! Once one piece of content is created and scheduled, it’s time to work on the next one....

How to Meet Deadlines Without Annoying Your Marketing Team

In ye olden days of the Civil War, on the grounds of the prison yard, there were borderlines painted that prisoners could not cross or they’d be shot by...

5 Tips to Create Better Content for Financial Services

Money makes the world go around, and if you’ve ever survived on limited funds — I’m looking at you, college years — you know how nice it is when your finances...

How to Manage the Content Lifecycle for a More Organized Process

There’s been a lot written about the content production process and managing the lifecycle of your content (including this excellent Wikipedia entry). In our 22 years as a content...

How to Create Comprehensive Content: Quality Content Series Part 5

The word count of digital content is highly debated. On the one hand, it’s recommended that a blog post should be at least 300 words to even have a...

The Best University Content Marketing of 2017

Universities and colleges are producing better content than most brands or marketing agencies. There. I said it. It makes sense. So much goes on at colleges. Sports, art, politics,...

How to Avoid a Content Marketing Horror Story

In the 1996 cult classic “Scream,” the characters find themselves living out the “rules” of horror movies. The hook – that if you played by the rules, you could...

National Day on Writing #WhyIWrite

This is the ninth year of celebrating the National Day on Writing (Friday, Oct. 20). It was founded by the National Council of Teachers of English to create attention...

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