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Three Writing Mistakes to Avoid When Developing Online Content

April 11, 2012

We’ve all experienced it – a website full of copy, seemingly chock-full of information to help you out. But you click on one page and end up a little...

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The Hunger Games: Can Your Content Survive in the Arena?

April 4, 2012

Has your content got what it takes to compete in a death match? That’s what’s happening every day on Google, and only the fittest will survive. The content you...

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Boring Blog? Don’t Let It Become a Waste of Website Space

March 28, 2012

You’ve got a blog all set up and ready to go on your company’s website: Now what? Company blogs are designed to help your customers learn more about your...

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Content Marketing: Getting Back to the Good Old Days

March 23, 2012

If I say, “I miss middle-of-the-night press checks”, am I dating myself? There was something about the entire print process that connected marketers closely to the consumer, even down...

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The 7 Types of Content Visitors Want to See on Your Website

March 15, 2012

If you’re a business owner, you want your website to not only have a lot of visitors, you want those visitors to actually buy what you are selling. The...

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Psychology Plays a BIG Role in Web Design and Interactive Marketing

March 1, 2012

¬†As a marketer, it’s always difficult to figure out the complex puzzle of why an audience does or doesn’t take the action you expect them to. Consumer behavior has...

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Social Media: The Key to Growing Your Small Business

February 29, 2012

Small business owners don’t have access to the million-dollar marketing budgets of Fortune 500s. For them, each month provides the opportunity to grow their bottom line, but efforts need...

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What Good Website Content and Biking Have in Common

February 21, 2012

Two summers ago, I fell back in love with biking. I hadn’t owned a bike in years and decided to start small and pick up an old Schwinn 10-speed...

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Building Pinterest: Pointers From a Longtime User

February 7, 2012

The scramble to build a presence on Pinterest is on – and it’ll probably be a major focus of attention in the social media world throughout the year. But,...

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