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Five Ways to Build a Consumer-Friendly E-commerce Site

July 13, 2012

If there’s one thing I like to do from time to time its shop. And, since I’ve jumped on the e-commerce¬†(and mobile) bandwagon, I shop online whether it’s in...

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Craft Beer and Website Content: When to Brew Your Own and When to Contract Out

July 11, 2012

Last time I posted, I talked about what homebrewing has in common with writing SEO content. Since beer is always a good conversation starter – whether you are talking...

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Content Marketing Versus the Traditional Approach

July 5, 2012

Good quality content that’s updated frequently, and that provides your audience with valuable information can work like a magnet in building a following for your brand. It can help...

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Don’t Let Your Marketing Campaign Fall Flat

June 26, 2012

If you have a content marketing strategy in place for your business — congratulations; you’re off to a great start in promoting your message to current and potential customers....

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How the Newspaper Has Adapted to the Digital World [Infographic]

June 20, 2012

Recently the Newspaper Association of America¬†(NAA) released a study exploring how people consume local news. It looked at the patterns and motivation of the typical consumer’s usage of different...

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A Recent Graduate + Content Marketing = A Career?

June 15, 2012

Less than a month ago I was lurking behind the scenes in the Bradley Center awaiting my turn to walk to “Pomp and Circumstance” and become a graduate of...

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Is the Writing On the Paywall?

June 14, 2012

A lot has changed since my last blog post. I may have mentioned the Facebook IPO in reference to its impact and value. I guess you could say the...

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What Do Homebrewing and Writing Onsite SEO Content Have in Common?

June 13, 2012

As a longtime craft beer aficionado, I decided a few months ago to try my hand at brewing my own beer. After a few batches, and a number of...

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Three Ways a Content Marketing Strategy Can Help Your Business Succeed

June 7, 2012

We’re always talking to potential clients about how our content marketing services can drive more traffic to their websites, help build lasting relationships and also increase sales. We know...

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