Paid Media: Native Advertising vs. Sponsored Content

Native Advertising vs. Sponsored Content: What’s the difference? (INFOGRAPHIC)

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Content is everywhere. Between media organizations, entrepreneurs, brands and your own personal connections, everyone is fighting for attention. Native ads and sponsored content are two paid media strategies that satisfy consumers’ desire for good content and leave behind a positive impression of your brand.

We’ve outlined a few of the differences in this infographic below to help you decide how to implement paid content into your overall strategy.

Paid Media infographic: Native ads vs. Sponsored Content

Want to learn more about native advertising and sponsored content solutions for PR professionals? Check out our latest webinar here and download the slides here!

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