Each month, we gather some of the most anticipated events in the Twin Cities for marketing and communication professionals. These events touch on relevant and trendy topics in the industry to strengthen your skills and help you build your network. Want to add your event? Let us know!
2017 Confab Central
June 7-9 @ The Hyatt Regency Minneapolis
Cost: Conference + Workshop pass, $1999; Conference pass, $1499
Hosted by Confab
If you’re looking to meet a diverse and awesome crowd of digital marketers and content strategists, don’t miss this event—especially the party on Thursday night (there’ll be cake!). Along with fun opportunities to meet new people, hear success stories from big organizations like University of Minnesota, Allstate, Health Partners and MarketingProfs, as well as from local companies and small businesses.
Learn real strategies to incorporate into your organization and learn how to make meaningful changes from sessions including “Content ROI: Defining and measuring success,” “Storytelling in the modern age,” “Coaching success: Training strategies for building strong teams,” and so much more.
Breakfast with a Legend – James C. Burroughs, II
Thursday, June 8
8 a.m. @ Minnesota State Capitol
Cost: Free
Hosted by PRSA
James C. Burroughs, II made history when he was appointed by Governor Dayton in April 2016 to serve as Chief Inclusion Officer. Burroughs is responsible for leading efforts to increase the percentage of jobs held by people of color and persons with disabilities across state government, and expand economic opportunity for others who are underrepresented within the state’s contracting and procurement.
He’ll discuss what his role entails, how he continues to keep Minnesota at the forefront of bringing about change—and what that means for public relations professionals. After the program, you’ll also receive the option to tour the newly renovated State Capitol building.
“Ask the Editor” Webinar: Visual Content and Evergreen Articles
Thursday, June 8
1:30-2 p.m. CDT @ your computer
Cost: Free!
Hosted by Brandpoint
Last month, we kicked off a brand new webinar series to help marketers and PR pros increase media placements and get their clients’ content in front of the right audience. Now, it’s time to dig into a new month with more tips on how to woo editors and set you up for success.
In the next installment of the “Ask the Editor” webinar series, Kevira Voegele, our expert Content Development Manager, will discuss the importance of visual content (including infographics and listicles) to tell a more compelling brand story, and how to create evergreen articles to give your brand an SEO boost.
[Register here]
MIMA Workshop: Content Strategy
Thursday, June 15
8-11 a.m. @ North401 Studios
Cost: Various prices
Hosted by MIMA
This event is part of MIMA’s new workshop series in 2017. Get a crash course in content strategy from Patty Radford Henderson. She’s a seasoned marketer with leadership positions at both agencies and direct businesses, and co-founded Union Park Marketing, which has become known for content strategy and owned channel optimization.
The workshop will include an overview of her proven Topic Mapping™ methodology along with examples, case studies, templates and recommended tools. Other topics that will be covered include brand audits, persona mapping, the editorial calendar, measurement and optimization and more.
(Plus! don’t forget about MIMA’s Summer Social at the Noresman Distillery on Wednesday, June 21!)
Small Business Peer-to-Peer Luncheon
Thursday, June 15
11:45 a.m.-1:30 p.m.@ Psycho Suzi’s
Cost: $20 for members, $30 for non-members
Hosted by MWMC
Minnesota Women in Marketing & Communications hosts this event for solopreneurs and small business owners to engage in a roundtable discussion and exchange ideas, best practices and lessons learned. This is a chance to inspire and motivate each other in the pursuit of building a viable business.
Topics will include:
- Strategies for new business development
- How to maximize your networking
- Cool new apps and programs to make your work more efficient and profitable
- Rewards and challenges of owning your own business
- And much more
Space is limited, so register early!
2017 MnSearch Summit
Friday, June 23 @ St. Paul RiverCentre
Cost: Various prices
Hosted by MnSearch
Get connected with digital marketing industry leaders and professionals from Minnesota and the greater Midwest. This full-day event features keynote presentations and topic sessions including SEO, PPC, social media, email, content, video, analytics and more. Rand Fishkin, the character behind Moz’s Whiteboard Fridays, even loves this summit! Check out the website for the long list of expert speakers.
House Calls: Don’t Leave Your Consumer Mindset Behind When Creating B2B Healthcare Content
Tuesday, June 27
5:30-7:30 p.m. @ Rojo Mexican Grill
Cost: Free for members; $20 for non-members; $10 for students
Hosted by AMA
Healthcare marketing is often perceived as dry, full of jargon and a bit complicated. But it doesn’t have to be that way! Andy Jacobson, Director, Strategic Communications at HealthFitness, will share how he and his team follow a “consumer is king” mindset when developing and executing a B2B content strategy and determining the best ways to share its elements.
