Branded content campaigns, which encompass various forms of content such as articles, infographics, and videos, serve as compelling storytelling tools that engage audiences and resonate with their emotions. The primary benefit of branded content lies in its ability to establish authentic connections with your audience, offering a glimpse into the core values and essence of your business. How do you know if you should use branded content or sponsored content? Learn the difference!
When embarking on a branded content campaign, it’s common to feel overwhelmed about where to begin. That’s where Brandpoint steps in to guide and support you through the process. Let’s break down the steps to create a successful branded content campaign:
Step 1: Create engaging branded content
From infographics and video content to articles and listicles, there are multiple types of branded content. In order to create engaging branded content, it is important to establish brand authority. Position your brand as a knowledgeable leader in your industry rather than directly promoting your brand. By crafting authoritative content and sharing insights that demonstrate expertise, you can build trust with your audience. This is one reason why branded content works well within an integrated marketing campaign.Â
Remember that quality content speaks volumes—the strength of your content can make a lasting positive impression on your audience, even with limited brand mentions. Utilize strategies like providing objective information, citing credible sources, and structuring your content with the inverted pyramid approach to deliver value and credibility to your readers.
To enhance credibility and engagement, focus on offering useful tips and practical advice that resonate with your audience’s interests. Educate your readers on relevant topics and provide valuable insights that they can apply to their everyday lives. Maintaining an approachable and friendly tone in your content cultivates a welcoming connection with your audience, fostering engagement and trust. Remember to keep your content concise and impactful—a brief yet insightful article can captivate readers’ attention and ensure your message is effectively communicated.
Step 2: Campaign timing
Launching your content campaign at the opportune moment is just as vital as ensuring your creative elements are clear and actionable. Start by conducting thorough research to identify key trends, seasons, or events that align with your brand messaging and resonate with your target audience. By staying attuned to industry news, consumer behavior, and content consumption patterns, you can pinpoint optimal windows of opportunity for launching your campaign. Additionally, leverage data analytics and insights to track peak engagement times and audience activity, enabling you to schedule content releases when your audience is most active and receptive. For instance, autumn presents an ideal opportunity to promote articles related to health, home improvement, winterizing, home décor, seasonal recipes, automotive tips, pet care, and Halloween-themed content. Tailoring your content campaign to align with timely and relevant topics ensures that your message reaches the right audience at the right moment, maximizing its reach and resonance.
Don’t forget: Brandpoint offers writing services from our talented in-house team that will help your content distribution.
Step 3: Media placements
In the midst of a competitive election year, capturing your audience’s attention amidst the content deluge can be challenging. Regardless of your audience segment, they are likely to be inundated with information. Brandpoint provides industry-leading online and print placements to ensure your content campaign receives national exposure. Advocacy content can help your branded content. Learn how to make the most of your advocacy content efforts.
As your guaranteed media placement partner, Brandpoint offers the best value in the industry, with more than 800 guaranteed online placements (average 1,100+), and a site audience of at least 15 million. You get placements on quality media sites such as the L.A. Times, Chicago Tribune, Houston Chronicle, San Francisco Chronicle, Connecticut Post, Milwaukee Journal-Sentinel and a host of other top weekly and daily national newspapers, plus robust print placements.
Brandpoint is here to help you get the most of your branded content marketing and maximize your print and online media coverage.
