4 Ways to Repurpose Your Media Placement with PESO

I once had a client approach me who said, “Sara, you secured a story for me in The New York Times and over 150 million media impressions. But what did it really get me?” Working in media relations, that question flabbergasted me. Wasn’t the goal media relations impressions? And isn’t a story in The New York Times the […]

Fall into the Metaverse: 4 Predictions for the Future

It’s hard to avoid the metaverse. Perhaps it was when a future-forward colleague or client first wore Google Glasses. Maybe it was playing Pokémon Go. Or when Facebook acquired virtual reality (VR) headset developer Oculus in 2014. Or the renaming of Facebook Inc. to Meta Platforms Inc., finalized in December 2021. Whatever that turnkey moment […]

5 Reasons to Love Listicles – And Why Every Brand Should Use This Tactic

While you can distribute many forms of content, listicles remain a great way to promote content in a fun article-style format that leans on images to support your message. While many thought that listicles were a trend that would quickly fizzle out, listicles are here to stay as a content marketing tactic. Sites like lifehacker.com and Better […]

On Working in Communications During a Global Crisis

Once again, I found myself in a team meeting discussing sales numbers and campaign updates and email strategy when all I could think about was a constant stream of news updates from Ukraine. I woke up to a New York Times alert on my phone announcing that the U.S. was banning the import of Russian […]

Navigating a Tricky Winter Olympics: Analyzing 2022 Olympic Advertising from a Marketer’s Perspective

The 2022 Beijing Olympics have been tainted by many issues; since the start of the games we’ve witnessed Russian Olympic Committee figure skater Kamila Valieva face drug use charges, athletes unable to perform due to COVID-19, protests about environmental concerns with China as a host country and calls for boycotts in relation to the Chinese […]