April 2021

Ah, Marone: 6 Marketing Lessons I’ve Learned from Tony Soprano

Let’s just get this out of the way first. I’m fully aware that it’s 2021 and The Sopranos ran from 1999-2007. Writing a marketing article inspired by this over-a-decade-old HBO series might seem a little out of left field, but I figure that living through an entire year of social distancing and self-isolating gives me a free …

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Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

COVID-19, Digital Marketing / By MaDonna Sheehy

Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like. One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Will the increase …

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