While we all know that the MAT release is an incredibly powerful way to secure media placements and connect with consumers on a large scale, it’s just as important to continue to push your brand to revise and evolve your MAT creation process. According to Ascend Integrated Media, 70% of consumers say they prefer to …
From Everyday to Elevated: 6 Proven Ways to Make Your MAT Release More Engaging Read More »
Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership …
How are marketing leaders in the industry making the most of virtual events? Read More »
After a whirlwind of a year, the dust is finally beginning to settle. So many things have changed, and are continuing to change, in the world of marketing, with events being the first thing on everyone’s mind. The fact is that virtual events are here to stay and embracing this new normal is crucial to …
5 Must-Have Content Types You Need To Support Your Virtual Events Read More »