Month: November 2020

Engaging MAT Release

From Everyday to Elevated: 6 Proven Ways to Make Your MAT Release More Engaging

While we all know that the MAT release is an incredibly powerful way to secure media placements and connect with consumers on a large scale, it’s just as important to continue to push your brand to revise and evolve your MAT creation process. According to Ascend Integrated Media, 70% of consumers say they prefer to …

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Virtual Events from Experts

How are marketing leaders in the industry making the most of virtual events?

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership …

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