Month: September 2019

Highlights from the Minnesota Marketing Summit

This year’s Minnesota Marketing Summit, hosted by IC Summits, was held in downtown Minneapolis on Tuesday, September 24. The turnout of high-level marketing professionals at the event was phenomenal, giving people the perfect opportunity to connect with area marketers and learn from someone they normally wouldn’t have the opportunity to talk to. Although we were …

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How to use content to fill your sales funnel

How to Use Content Marketing to Fill Your Sales Funnel

Content marketing is not about doing another marketing campaign. It’s about creating a culture of using content to drive results that matter – results like traffic, leads and sales. Content Marketing Institute and MarketingProfs recently completed a study showing that 55% of the most successful B2B marketers surveyed said their content marketing budgets would increase in 2019 …

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Kristi Daraban Nationwide

Social Personas and Culturally Relevant Content: An Interview with Kristi Daraban of Nationwide

Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies like Disney Channel, Nestle and Universal Studios. Now, she’s an Associate Vice President within Nationwide’s Digital Center of Excellence. At Nationwide, Kristi spends her time overseeing …

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content marketing world 2019 takeaways

Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. And I’m here to report…I’m tired. But, in that really, really good way. Know what I mean? I …

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Content Marketing World 2019 Recap: Takeaways from Social Media and Creativity Focused Sessions

The Season for Marketers This time of year, end of summer and early fall, is apparently the season for marketers. Between the Digital Summit Series, Content Marketing World, Inbound and the MN Marketing Summit, it sure is the prime time to invest in a pair of comfortable shoes and buy a pass to one or …

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great employer branding examples

Employer Branding Inspiration: 5 Companies That Are Killing Their HR Game

In a market where there are more unemployed Americans than there are jobs openings, companies need to take extra steps to stand out from the crowd. A simple job posting and an About Us page on your website boasting innovation and a relaxed dress code aren’t going to cut it anymore. However, having a well-thought-out, …

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