This year’s Minnesota Marketing Summit, hosted by IC Summits, was held in downtown Minneapolis on Tuesday, September 24. The turnout of high-level marketing professionals at the event was phenomenal, giving people the perfect opportunity to connect with area marketers and learn from someone they normally wouldn’t have the opportunity to talk to. Although we were …
Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies like Disney Channel, Nestle and Universal Studios. Now, she’s an Associate Vice President within Nationwide’s Digital Center of Excellence. At Nationwide, Kristi spends her time overseeing …
Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals, chances are you’ll still face objections, rejections and more objections. And because of this, it is easy to get discouraged. The fact of the matter is …
During an interview, it can be difficult to explain your strengths and experiences to an interviewer who has never met you before. However, if you have a friend or connection with someone at that company, they might be able to explain to the interviewer why you would be a good fit for the role. If …
What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. And I’m here to report…I’m tired. But, in that really, really good way. Know what I mean? I …
Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference Read More »
The Season for Marketers This time of year, end of summer and early fall, is apparently the season for marketers. Between the Digital Summit Series, Content Marketing World, Inbound and the MN Marketing Summit, it sure is the prime time to invest in a pair of comfortable shoes and buy a pass to one or …
In a market where there are more unemployed Americans than there are jobs openings, companies need to take extra steps to stand out from the crowd. A simple job posting and an About Us page on your website boasting innovation and a relaxed dress code aren’t going to cut it anymore. However, having a well-thought-out, …
Employer Branding Inspiration: 5 Companies That Are Killing Their HR Game Read More »
The Chicago Digital Summit was a week full of “firsts” for me, as well as for Brandpoint! Brandpoint has attended the Minneapolis leg of the conference as as sponsor the past two years, but this was Brandpoint’s first time at the Chicago location and we were super excited to see what it was about. As …