Marketing Automation Strategy

Marketing automation helps you run a more effective and efficient content creation strategy

Building a full-funnel campaign takes a lot of content. A lot. But, marketing automation makes your life easier. Using tools, logic and reporting, an automation strategy will help you keep your content organized and your leads nurtured.

Brandpoint will bring focus, scope and quality to your email marketing campaigns

More and more people are doing their own research on a company before they make a purchase. In this regard, marketing acts as a salesperson, guiding the prospect through their buyer’s journey with targeted content aimed at each stage of the funnel.

Using marketing automation, you can ensure that the messaging your prospects are seeing makes sense to where they are in the sales funnel.

Our Marketing Automation Process

Targeting and segmentation

We’ll help you identify and build contact lists to build your campaigns around. Whether you want to engage an existing client list, nurture inbound leads, or create courteous autoresponder emails, we’ll outline the process, the content and other assets you’ll need to get there.

Campaign logic and content

Based on your requirements, we’ll give you the specs for the email cadence, what they should say, how they should look and what they should link to. Scalability is critical to marketing automation success, so we provide our clients with recommendations for A/B testing, more refined logic, and more robust content.

Benchmarks and reporting

Although every organization has different goals and processes, we’ll consult with your team to identify the best metrics of success and the best means of tracking them. Whether it’s your click-through-rate or the number of whitepaper downloads, we’ll help you brainstorm the perfect tracking solution.

In this blog post, you’ll learn the how, what and why of all things marketing automation and how it can apply to your business goals. (And how it can make your life as a marketer easier!)

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