Fixed-Cost Lead Generation
Want to learn how Brandpoint can drive leads for your company?
Our fixed-cost lead generation service has a single focus: Use gated content to drive more qualified leads for your business.
While website traffic has been the most common KPI for B2B marketers in the last several years, the Content Marketing Institute and Marketing Profs content marketing study now suggest the most important metric is sales lead quality.
And a really effective way to generate high-quality leads is through content.
Thoughtful, well-researched and in-depth pieces like eBooks, infographics and case studies can be valuable enough that readers willingly offer their name, email address and other professional information in order to access it.
We call that gated content. It gives your audience substantial industry insights while giving you critical information about individuals who show interest in your brand and the kinds of solutions you offer.
Brandpoint generates your leads with incredibly effective cost per lead campaigns
Brandpoint’s Cost Per Lead, or CPL, campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. The content is gated within those networks and leads are gathered directly on the trusted websites in those networks. It’s the perfect solution to help you kick-start a lead generation program or boost your existing lead generation efforts, and is the best native advertising solution for organizations focused on driving leads and sales.
Most importantly, you only pay for the leads you get. You tell us who you want to target and how much you want to pay for each lead. We’ll deliver them and you won’t have to spend a single penny more.
- We can apply specific filters to gather leads based on your need
- Targeting options available, like geography, industry, user’s role and job level, and company size
- The list of leads delivered include the contact’s name, phone number, email address, company and title.