The ultimate guide to launching an integrated marketing campaign to support your high-value, gated asset!
This template will be your go-to guide on planning, executing and launching a lead generating marketing campaign that features a gated asset as a pillar content piece. Creating and publishing a high-quality, gated eBook, template or checklist is a sophisticated marketing tactic to get more contacts into your sales funnel, and developing an organization-wide plan to support the launch will ensure you’ll hit your goals.
This downloadable checklist breaks the process into four sections: Strategic Planning, Pre-Launch, Launch Week, and Post-Launch. Within each section, we detail what each marketing channel needs to focus on, including organic traffic, website development, paid and social media, direct sales support, email marketing and more.