A 360-degree view of your category, your competitors and your next move
Brandpoint Optimize360™ is the next step in how Brandpoint helps brands earn authority: an always-on view of your category, your competitors and your next move, built to turn brand visibility from something you track into data you can act on.
Measurement meets strategy
Brandpoint Optimize360™ is powered by a proprietary persona engine that continuously learns your industry, your brand positioning and your target audiences so PR and MarCom leaders can see where they stand in generative search and what actions to take to grow.
Always-On Monitoring
A continuous read on how generative search describes your brand, evaluated across leading AI search tools using more than 30,000 prompts per brand every month.
360° Competitive View
See how your brand shows up in generative search vs. competitors in your category, not just your own data in isolation.
Direction, Not Just Data
A patent-pending recommendation engine that tells you what to do, when to do it and which actions will grow your visibility the most, with Brandpoint's syndication network to act on it.
What our clients are saying
PR is working. This data supports that story a hundred times over.
Monitor your category with four different views
Executive Overview
Know where you stand at a glance, including your GEO visibility trends over time.
Competitive Intelligence
See the whole playing field, not just your own data in a vacuum.
Customer Intent
See where in the customer journey your content is appearing.
Content Strategy and Planning
Our patent-pending recommendation engine surfaces the topics to focus on (and when).
