Ochs Inc. Brings Content Marketing Benefits to Life in Their Highly Regulated Industry

Learn how Brandpoint helped Ochs Inc., an insurance benefits provider, generate quality leads with content that resonated with a niche audience.

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Hard Leads in 20 Days
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Highly Targeted Impressions Created

To provide the best possible solutions for a businesses’ employee benefit plans, Ochs combines their expertise with that of insurance carriers, brokers and channel partners. By working together, they can provide a vast array of services and resources—offering businesses even more value, even more choice and even more support in the employee benefits space.  Ochs partnered with Brandpoint to accelerate their online demand generation activities that would help them identify insurance brokers and consultants in small companies in the United States that would be a great fit for the services they offered.  Brandpoint was able to apply multiple layers of demographic, geographic and firmographic targets, and, in turn, was able to deliver over one-third of the targeted lead count in just twenty days. 

“Digital marketing tactics weren’t something we had considered for our marketing pipeline, but after getting an understanding from Brandpoint on how content marketing can benefit niche industries like ours, we decided to give it a try. We are pleased with the results so far, they have surpassed our expectations!”

Camy Aasen
President and CEO, Ochs Inc.
Strategy

Brandpoint worked with the Ochs team to develop a high-value gated asset that touched upon a major pain point for many businesses in their industry.  A team of strategists researched the content and talented writers and editors reviewed the content for accuracy and readability, ensuring that the asset would appeal to Ochs’ niche industry audience.  

To date, the campaign has exceeded all
expectations. The client was impressed with the quality and accelerated pace Brandpoint
was able to deliver new leads, so much so that 
they opted to pause the campaign to ensure they could properly nurture and follow up with the new contacts that were shared.

 

Results

The results are compelling, and the whitepaper clearly resonated by effectively speaking to a market and audience pain point that’s driven considerable engagement and positioned Ochs as a thought leader. Brandpoint is excited to continue delivering great leads and hopefully uncover further content insights for developing data-driven, successful content for their blogs and sales enablement tools!

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