NutriSource Leveraged Their New Online Brand to Drive People to Brick and Mortar Stores

By using a comprehensive and connected omni-channel digital content strategy, Brandpoint helped NutriSource boost awareness for their products and to drive consumers to request their brands in brick and mortar stores.

NutriSource is a brand of pet food created by Tuffy’s Pet Foods. Tuffy’s is part of a larger corporation, KLN Family Brands, located in Perham, Minnesota, which manufactures a diverse and expanding range of products that adapt to customer preferences. KLN, as well as every division that falls within the company, exemplifies compassion, integrity and a deep-rooted sense of community and family.


As NutriSource began to rebrand online, they saw this as a key opportunity to increase awareness of the nutritional solutions their products provide, as well as drive consumers to request NutriSource in stores.

“Brandpoint’s content strategists are the best around. They took a complex concept and broke it down into actionable areas of focus for us. Not only that, they have been great to work with from start to finish.”

Darren Fujii
Chief Growth Officer, KLN Brands

Brandpoint designed a multi-channel content campaign for NutriSource’s consumer and retail audiences to enable their sales team, launched a social media content platform for their retail partners and developed a regular content cadence. This was in conjunction with a brand refresh to make the most of their consumer audience online and offline.


We also helped segment the NutriSource campaign based on audience profiles and then delivered assets against a campaign timeline that spoke to each of those audiences in a platform specific way. 



By using website landing page and CTA best practices, we were able to inter-link retailer-oriented consumer focused content utilizing a pillar-cluster model. Creating this evergreen, bottom-of-funnel content that all fit into one theme encouraged users to stay on the site and engage with the content longer.

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