MaxWorth Consulting uses Content Marketing to Develop New Lead Acquisition Channel

Brandpoint helped MaxWorth Consulting leverage quality content to grow their audience.

1 %
Increase in Organic Traffic
1 %
Reduction in Bounce Rate
1 %
Increase in Average Session Duration

MaxWorth Consulting Group, LLC was formed in 2005 in order to focus on the unique needs of organizations seeking solutions to specific issues in the area of staff compensation. The firm specializes in the evaluation, design and implementation of compensation strategies for the healthcare community. MaxWorth Consulting Group worked with Brandpoint to help them capture more visibility amongst the niche searches that were already happening, and to help deliver their content to new audiences that haven’t heard of MaxWorth Consulting before. 

We weren’t really convinced on the effectiveness of the use of whitepapers or case studies, but with Brandpoint’s help we’ve seen tremendous success with them.

Kyle Worthy
Creative Director

MaxWorth Consulting Group wanted to expand their reach among their core audience of hospital administrators.  They wanted Brandpoint to help them grow their brand recognition and the demand for MaxWorth Consulting’s services nationwide.  Brandpoint worked with them to create a content strategy that started where they were at, and encompassed their goals, while using content and distribution channels that been left untapped previously by MaxWorth’s team.

Brandpoint has been working with MaxWorth Consulting Group for 9 months, and have been pleased with the way that Brandpoint has been able to create content specific for their brand in a business vertical that is rife with complex topics. Our first recommendation, because their industry is so niche, was whitepapers and case studies to help them convey exactly what they do and showcase their proven success stories.

They have been using those assets in sales conversations, on LinkedIn, on their website and in an amplification campaign.

To date the campaign has generated better than expected results both in organic and promotional activity. Along with the stats mentioned above, their average pages visited per session has gone up 3.3%, and they have more opportunities than they have had in previous years.

 

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