Gravity Software™ (Gravity) is the first online business management application exclusively written for small businesses. More than just accounting, Gravity provides you with the necessary tools and processes to help your business grow. Gravity gets results, not just numbers.
Gravity Software is a new cloud-based accounting platform for SMBs who have outgrown QuickBooks. They are currently the only accounting software available for small businesses who are between QuickBooks and a large enterprise system.
While Gravity Software is a great offering to their market, there is currently little awareness about their brand in the marketplace. In order to generate more awareness and earn credibility among a very established set of accounting software, they needed a strategic plan to support their ambitious growth goals.