Visually appealing content
Infographics have hit the marketing world by storm over the last few years. In Content Marketing Institute’s B2B report, infographics had the greatest year-over-year increase among effective content marketing tactics. So what makes them so special.
They marry fascinating data and statistics with eye-pleasing design. It’s easy and fast for readers to comprehend complex information and learn something new. Marketers are finding that infographics are better at capturing an audience’s attention. Readers like to share them, too. Infographics are shared three times more than any other online content.
When should infographics be used?
Infographics can be used anytime a brand wants to share information in a visual way. Like other content marketing resources, infographics should focus on sharing useful or interesting information that educate readers.
They’re especially useful for demonstrating research and statistics. Dense research reports can be difficult to read and identify the main points. Because infographics break up text and use graphics and images to highlight main points, they’re especially useful to display stats. Graphs and pie charts can be used to signify the most important stats.
According to this Kissmetrics blog post, “even the most seemingly mundane statistics can be brought to life when conveyed as stunning visualization.”
Infographics can also be organized in a different ways, depending on the message a brand wants to highlight. Organization methods include chronological, alphabetical, categorical, hierarchical, geographical and more.
Other popular ways to use infographics include:
- Comparing and contrasting two subjects
- Demonstrating a process
- Listing tips
- Documenting a timeline
- Sharing information
- Displaying a map
Extending beyond online use
Infographics don’t have to be just for digital purposes They can make an eye catching postcard, poster, presentation slide or handout as well. Infographics can be used across marketing channels to better present information to your target audience.