Demand Generation marketing is a long-term strategy focused on creating demand for your service or product.
According to HubSpot, “demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR and re-engage existing customers.” All of these activities ensures your brand is not forgotten about.
An effective demand generation strategy encompasses a variety of tactics including:
Inbound activities such as…
- Email campaigns
- Social media posts
- Blog posts
- Other content that educates a brand’s targeted audience
and outbound activities such as…
- Exhibiting at events
- Media advertisements
- Pitching editors
The information presented to your audience through demand generation focuses on solving their issues and providing helpful information and tips. This material presents your brand as an authority on a certain topic and shows that your brand may be the solution a prospect has been looking for.