Content Marketing Software [CMS]
Content marketing software is a tool to help marketers organize and distribute marketing content across platforms. Robust content marketing strategies require time for management and upkeep. There is always a need for fresh content that is on brand and engaging. Content marketing software can be a place to:
- Create content
- Publish content
- Store content
- Measure and evaluate content
- Collaborate with colleagues
Tools to make content marketing more efficient
You’ll find helpful tools within content marketing software such as editorial calendars, workflow assistance, project management and reporting templates. Some offer standard options and some can be fully customized.
Content marketing software can connect to your website, social media accounts and email distribution service, providing one space to store, view and analyze all of your content together. This makes leveraging content across channels easier.
Choosing the right content management software
There are a wide range of options for content management software. Some work best for small teams and some are built to support large, remote teams. Price can vary greatly depending on the type of service and features selected within the software. Understand your goals for content marketing software and then find a tool that fits your needs.