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  • 4

  • 404 Error
    A 404 error is a page not found error. This is a common error and means that you clicked on a broken link or typed in a website address that cannot be found. The error appears when you land on a missing page within a website that is running. A different error occurs when an entire website is(...)
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  • AdWords
    Google AdWords allows businesses to advertise on Google search results pages on a pay-per-click (PPC) basis. It’s a great solution for brands looking for faster results than what traditional SEO can deliver. AdWords also provides an opportunity to reach hyper-targeted audiences, depending on(...)
  • Amplification
    Content amplification is a general term used to get your content seen. Once you’ve created content, amplifying it through one or a combination of paid and organic digital promotion tactics will help your content cut through the noise and get the attention of new audiences. This will help your(...)
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  • Backlinks
    Backlinks are links on external websites that point back to your website. They're an important element of SEO because they help determine a page's authority, and the more authority a page has, the higher it will appear in search results. According to Moz, "backlinks to your website are a(...)
  • Blog
    Blogs provide marketers with a creative outlet for posting articles, videos, infographics and other visuals online. Instead of waiting for a news outlet to pick up a story, an organization can publish its own content directly to a blog. Blogs for businesses Businesses can include a blog(...)
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  • Case Study
    case study, also called a success story, is a way to present information about a project, process or event. A case study's main purpose is to provide prospects a detailed story of how a company's product or service helped solve a customer's problems. What should be included in a case(...)
  • CMP
    Think of a content marketing platform as a one-stop shop for marketing professionals to access all the important pieces of a marketing campaign. This is where everything comes together, from content creation to lead generation to performance results. A content marketing platform is a hub for(...)
  • CMS
    Content marketing software is a tool to help marketers organize and distribute marketing content across platforms. Robust content marketing strategies require time for management and upkeep. There is always a need for fresh content that is on brand and engaging. Content marketing software can(...)
  • Content Engagement
    Content engagement means that an audience is consuming content and taking some sort of measurable action such as liking, sharing, watching, clicking or commenting. This has become more important as digital marketing becomes a bigger piece of overall marketing strategies. Competition for(...)
  • Content Marketing
    Content marketing is the marketing approach of developing relevant, compelling content related to your product, service, event or cause. This content can be used for websites, social media, emails, eBooks and a variety of other marketing pieces. Developing quality content can help increase(...)
  • Content Marketing Platform
    Think of a content marketing platform as a one-stop shop for marketing professionals to access all the important pieces of a marketing campaign. This is where everything comes together, from content creation to lead generation to performance results. A content marketing platform is a hub for(...)
  • Content Marketing Software
    Content marketing software is a tool to help marketers organize and distribute marketing content across platforms. Robust content marketing strategies require time for management and upkeep. There is always a need for fresh content that is on brand and engaging. Content marketing software can(...)
  • CTA
    A call-to-action, or CTA, is a word or phrase that guides users to a take an action. Marketers use CTAs in content to provide users a clear direction and to encourage the audience to engage with a message. Commonly used CTAs include actions such as: Register Donate Share (...)
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  • Demand Generation
    Demand Generation marketing is a long-term strategy focused on creating demand for your service or product. According to HubSpot, "demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR and re-engage existing(...)
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  • eBooks
    An eBook is an electronic version of a book. It can be accessed and read online using a variety of platforms. An EPUB-style eBook is formatted for eBook readers such as Kindles, ipads, Nooks, etc., and is used most often for recreational reading purposes. In marketing, eBooks are commonly(...)
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  • Indexing
    Indexing is how Google compiles, categorizes and lists websites to provide information to searchers. According to Google, the index is "like an ever-growing library with billions of books and no central filing system ... It contains hundreds of billions of webpages and acts like the index(...)
  • Infographics
    Visually appealing content Infographics have hit the marketing world by storm over the last few years. In Content Marketing Institute’s B2B report, infographics had the greatest year-over-year increase among effective content marketing tactics. So what makes them so special. They marry(...)
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  • Lead Generation
    Lead generation is the marketing process of engaging and converting prospects and moving them through the sales funnel. While demand generation activities get potential customers interested in a product or service, lead generation is the next step. By offering in-depth, valuable(...)
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  • Marketing Automation
    Marketing automation is the process of leveraging targeted, automated content to support lead generation and nurturing to make the salesperson’s job easier. Marketing automation software such as Pardot, Eloqua and Marketo support these activities. This software helps marketers save time and(...)
  • MAT Release
    Reaching a Massive Audience A MAT release, which stands for master of aligned type, is a PR tool used to generate media coverage and build brand awareness. It's similar to a press release because it helps brands extend their message to a broad audience. However, a press release is aimed at(...)
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  • Paid Media
    Once content is published, brands have multiple options to get the content seen by various audiences. A brand can post the content on their own social media platforms or send it as an email to a relevant list of contacts. These are examples of owned media. To distribute content to new(...)
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  • Social Media
    Social media is a collective term that encompasses various online communities where people – and businesses – interact, post and share information, news, entertainment and stories. Pew Research reports that 7 in 10 of all Americans use social media. And in 2017, Facebook reached 2 billion(...)
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  • Webinar
    webinar is an online presentation or meeting that allows viewers from any location to participate via the internet. Webinars are very interactive, allowing viewers to ask questions or participate in live discussions. Why host a webinar? Webinars are a popular marketing tactic(...)
  • White Hat
    White hat SEO techniques are widely accepted, ethical, user-oriented methods of driving website traffic and increasing visibility on search engines. These techniques adhere to Google’s webmaster guidelines and include providing original, quality content; using effective, relevant keywords;(...)
  • WYSIWYG
    The acronym WYSIWYG (pronounced “wiz-ee-wig”) stands for “What you see is what you get.” WYSIWYG refers to a software program or editor used for processes including desktop publishing, web building, word processing and 3-D design. This allows the developer of the program to see how the final(...)

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