Content That Works:
Boost the Results of Your Content Marketing Efforts

Katy Gilligan and Curtis Smith (marketers extraordinaire) take you through interactive exercises that provide you with:

• The do’s and don’ts to create an effective and structured content marketing framework for your organization
• Further insights into important planning areas including data, audience, tools, strategy, content and team resources
• A Content Marketing Workbook with templates, worksheets and tools that will make your life easier
• And of course, the entire Content Marketing Operation System

This session is perfect for those with an established content marketing practice who are looking for greater consistency, or for those who have tried to incorporate content marketing into their company but struggle to make it work for them.

“The difference between who you are today and who you want to be is what you do.” Charles Duhigg