Marketing Automation Strategy

Marketing automation tools are most valuable when you’re sharing content that’s relevant to your audience at every stage of your sales and marketing funnel. More diverse and specific content generates more highly qualified leads.


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Quality content is the cornerstone of your marketing automation strategy

Automation is having a moment right now. It has become a go-to marketing tactic with over 80,000 companies using just the top 10 platforms alone.

And what’s not to love? It comes with an irresistible promise: Generate and nurture leads automatically, helping you establish more meaningful relationships earlier with your prospects so you can rely less on traditional cold-lead sales tactics.

However, when you unpack your marketing automation platform, you probably noticed certain critical components weren’t included:

  • Documented buyer personas and customer journeys
  • Quality user data and the ability to segment it accurately
  • A deep understanding of the intricacies of your sales and marketing processes
  • A whole lot of content

A successful marketing automation strategy must encompass different segments of your audience. Your engagements need to reflect the various stages of the customer journey.

But most importantly, marketing automation requires a fire hose of content in order to be successful. Not just emails. It requires blogs, gated pieces like eBooks and whitepapers, and custom landing pages, each tailored to a specific audience segment at a specific stage in the buying funnel.

But, while marketing automation success isn’t easy, you can reach it if you have the right partner.

Brandpoint can help you get the most out of your investment

Not only do we understand how to create content geared toward marketing automation, we understand that marketing automation requires a wide variety of digital content for all stages of the customer journey.

Brandpoint works to understand your audience, your process and puts together a content package tailored to your unique marketing automation engagements. We’ll help create quality, relevant content and let you make the most out of your marketing automation investment.

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