Content Strategy

Meet your marketing goals with a data-driven content strategy!

If you’re like most businesses, you have a wide variety of marketing tactics and goals, but no cohesive plan to achieve them. In fact, according to a 2015 study, only 32% of B2B companies have a documented content marketing strategy and it’s no coincidence that many of those same organizations struggle to make their content work for them.

A comprehensive content marketing strategy from Brandpoint will help you discover your best SEO and content opportunities and keep your marketing efforts focused on your most important goals.

SEO Strategy

Turn valuable organic search opportunities into an editorial plan.

Search engines value quality content more than anything else. A Brandpoint content strategy features a full SEO and content audit, a competitive analysis and identifies the search opportunities your organization might be missing. Your content strategist will also include topic generation services, turning those SEO opportunities into a robust editorial calendar.

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Social Media Strategy

Give them something to talk about.

Social media marketing is becoming increasingly important… and increasingly difficult. There are more brands on more channels every single day. Brandpoint’s social media strategy and management packages will help you find your audience on social media and develop content assets optimized for likes, comments and shares.

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Marketing Automation Strategy

Optimize your nurturing campaigns and engagements.

Improving your marketing automation activities requires more segmentation and more targeted content for each segment. No matter which platform you’re using, Brandpoint will help you take your lead nurturing and sales funnel to the next level.

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Audience Analysis

Understand who you need to reach and their content needs.

Your marketing messages can’t be successful if you don’t know who you’re talking to. We help brands discover their audience by developing in-depth buyer personas and a content plan to reach them at every stage of the buyer’s journey.

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