Content Marketing Case Studies

Minnwest bank: content strategy case study

In a crowded financial services market, Minnwest Bank saw an opportunity to differentiate themselves as a thought leader, industry expert and community partner in agriculture banking. Few other banks placed much marketing focus on this less-than-sexy segment of banking, but the changing face of agriculture in America presented plenty of ideas and topics for great storytelling.

Quarrix:
Content Strategy Case Study

The Quarrix team wanted to build a modern content marketing practice by focusing on two key audience segments. They had goals around brand building and creating a library of valuable content for these specific audiences that helped deliver confidence in their products and fostered brand loyalty and connection. 

Holiday Stationstores: Social media
case study

Holiday Stationstores was looking for a partner to help capture their trendy and fun brand look on their social media platforms in order to attract additional audiences and encourage engagement by their current followers. 

Deluxe:
lead generation case study

Deluxe wanted help in delivering qualified leads at an accelerated pace to support their sales efforts during a recent campaign launch. Brandpoint was able to produce a high quantity of quality content in different formats to help Deluxe achieve amazing results for this campaign. 

Flint hill school: animated video case study

Being a trailblazer in education requires commitment and dedication from faculty, alumni, students and their families.  That’s exactly who Flint Hill School needed to engage when they chose to incorporate an animated explainer video into their Fall 2019 major fundraising campaign. The video needed to highlight Flint Hill School’s unique point of view and the variety of ways that community members could help to make a difference for students at their school.

Equals 3, llc:
Expert series Distribution
Case Study

Equals 3, LLC wanted to introduce their AI marketing tool, Lucy, to a broad audience. Their managing partner and founder, Dan Mallin, was the expert to bring Lucy’s benefits to a national business stage. The main goal of the campaign was to generate awareness by distributing a video to national news outlets and providing links to their employees to share on social media.

OCHS inc.:
Lead Generation Case Study

Ochs Inc. wanted to use content marketing to attract a very niche and qualified audience into their marketing and sales pipelines. Brandpoint helped to strategically position them as thought leaders on a trendy topic that resonated with their core audience persona. 

Bind:
Testimonial Video Case Study

Bind wanted a way to capture their company’s experience through their employee’s personal stories. Brandpoint helped them bring these expressions to life by creating a series of interview questions they shared with the individuals on camera before the production. Along with audio and visual effects, Brandpoint told Bind’s story by following a testimonial style that captured body language, tone and other engaging physical cues that helped to add credibility to Bind’s employment brand.

Birchwood contract manufacturing: Web Design + SEO Case Study

Birchwood Contract Manufacturing was looking for a website update to modernize their user experience. Brandpoint worked with the marketing team at Birchwood to define a new navigation structure, highlight key content elements and bring their brand to life through new imagery and well defined call-to-action buttons throughout the site.

Digital Banking Services:
Content Development
Case study

The DBS team had recently built a completely new website for the Credit Union of Texas. The previous site had very little content to work with and the content that had been developed was not engineered with SEO impacts in mind. Brandpoint helped deliver a high volume of content in a short time frame. 

titus contracting: content strategy case study

Titus Contracting needed a new approach to organic traffic and social media engagement. Brandpoint’s content strategy helped refocus Titus’ approach to be positive and feature rich for the brand.

Unisys:
Distribution
case study

Digi-Pet by Unisys is an app that uses IOT technology to allow pet owners to read sensors attached to a kennel during transit, so they always know where their pet is during their commute. A producer at a very popular national morning show saw the article and approached the client about featuring their product on the show featuring innovations in pet care.

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