See how Brandpoint helped a professional services company define who they are in a niche market
Telling a unique brand story with persona building
G-Force Fulfillment works with organizations to manage the large-scale and tactical aspects of marketing campaign rollouts. They help brands bring big things to life through planning, scheduling, training and reporting.
Even though G-Force has a unique brand, they knew that to bring their vision to life and expand their business, they would need help understanding who their audience was.
Updating and creating new content to beat out the online competition
The marketing and brand strategy that Brandpoint developed for G-Force helped shape and reinforce a desirable view of the brand with their target audience. Brandpoint worked with G-Force on brand positioning, tone and voice, audience analysis and message mapping to ensure their brand value and services were conveyed to its target audiences clearly and effectively.
Brandpoint also provided guardrails for a consistent brand voice used when speaking to their target audiences, retail agencies and end users, building an authoritative brand position for future success and growth. Additionally, a tone and voice were created to make G-Force’s retail planning, visual auditing services and business values accessible, upfront and not muddled with jargon. All of these tactics expressed the intended messaging through relevant copy and compelling imagery.
The suggested copy changes gave G-Force a more approachable presence, while keeping their personality and military brand as a common undertone. This new strategy creates a memorable brand experience that sets G-Force apart from its online competition, qualifying business opportunities with clear expectations.