There’s a bakery in my neighborhood that I love. The bread is fantastic, the sticky buns melt in your mouth, and during certain times of year, stacks and stacks of pies line the shelves – triple berry, peach, lemon meringue – just waiting to be taken home and devoured.
The problem is, I hate going in the place.
It’s not the merchandise that keeps me from visiting more frequently; it’s the experience. The store is a chaotic mess, with shelves placed haphazardly around a large room at strange angles. There’s been no thought to creating a flow to help a customer get in and out pleasantly and quickly. You really have to make an effort if you want to get what you’re looking for.
Sound like a familiar situation? The same thing happens when you have to wade through bad content online. There may be some nuggets of good information in a blog post or article, but if the reader has to negotiate tedious technical language, corporate jargon, over-SEOed passages, or even just plain old bad writing, they may give up in despair.
Most corporate blogs and website content are written with the intent to deliver good information to the public. However, a lot of people won’t spend time reading if the information isn’t offered in a way that is engaging or interesting.
This is where a professional writer can really help. A pro has the skills to make sure your blog posts or other content gets read by presenting your messages in a clear and compelling manner that will draw visitors to your site again and again.
There is a lot of competition out there for a reader’s time and attention. How many times have you found yourself on a site, read a few words and immediately clicked away because the content was so dry? It’s vital that your content grabs your reader immediately and holds onto them for at least a few minutes or more.
Almost every company has a fascinating story to tell. You can help your customers by offering expert advice, industry insights, new ideas and problem-solving resources. You might just need some help getting that information out there in an impactful way.
Don’t hide your company knowledge behind the chaotic clutter of bad writing. Make sure you have a professional writer help you communicate memorably and effectively. And by the way, it doesn’t hurt to mention baked goods.
Watch this space for more tips on writing, and how to make your online content irresistible to readers.