Top Marketing Conferences: Our Takeaways
It’s no secret that marketing conferences are an investment of time, money and energy. It can be difficult to get a supervisor on board with them, especially since taking time off of work means losing concrete progress that you could have made on your projects. Conferences are, however, worthwhile ventures. They are opportunities to step away from the day-to-day and gain insight into cutting-edge industry tactics that can be implemented into your company’s operations. They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer.
Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise, especially among B2B companies. This post will serve as a hub for the insights and takeaways from the bigger marketing conferences that Brandpoint has attended in recent years.
(It can be tough to keep track of events, we get it. Check out this always-updated post on the top upcoming content marketing conferences in 2019 so you don’t miss a beat.)
2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop
This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. Scott Severson, President of Brandpoint, delivered the keynote about the importance of E-A-T in content marketing, and Bridget Jewell, Creative Director at Periscope, discussed breaking the norms of different social platforms and creating “thumb-stopping” digital content. There were also two panels about influencer marketing, both chock-full of experienced professionals, and a compelling presentation on eight social media trends to watch for delivered by Arik Hanson from ACH Communications.
Read the full post here for the biggest takeaways and a more in-depth summary of the conference.
2019 MN PRSA Classics Awards
The PRSA Classics are essentially the Grammys but for PR professionals. Over the course of the evening, which took place in early May, 38 awards in total were presented to various PR companies. Award categories included community relations, content marketing, influencer outreach and social media promotion. There were also a number of individual achievement awards, as well as scholarships awarded to up-and-coming students in the PR industry.
2018 Content Marketing World
Content Marketing World, taking place in Cleveland, Ohio, in early September, was a massive marketing phenomenon with numerous takeaways. It featured 10+ different sessions for visitors to choose from, ensuring that everyone had a uniquely informative and engaging experience. It featured workshops from industry-leading brands and strategists, and even had a keynote with comedian Tina Fey. There was something for everybody.
Some key takeaways included the value of sales-marketing alignment, that great content can come from anywhere, that every organization has a story to tell, that influencer marketing goes deeper than you think, and that despite the growth of AI and other technological innovations, email marketing is here to stay. For a more in-depth look into CMW 2018, read this post.
2018 PRSA International Conference
The 2018 PRSA International Conference, taking place in Austin, Texas, (as the image suggests) was all about ethics. “Public relations is the conscience of an organization,” and “PR should ground its messaging in data-driven research rather than half-truths” are two points that encapsulate the empowering marketing gathering. Many of these messages, such as the concept of ‘fake news,’ rose to the forefront of the national conversation.
Delve further into the takeaways from the conference with David Olson, senior vice president at Brandpoint.
2017 Content Marketing World: Two-Part Series
Content Marketing World attracts thousands of content marketers from over 50 different countries; it’s the most highly-anticipated event of the year for the industry. One of our content marketing specialists wrote a recap series of the two-day event that took place in Cleveland, OH. The series contained in-depth takeaways concerning subjects like how to conduct a content audit, how to get promoted by creating less content and how improvisational storytelling can benefit B2B content creation.
2017 SMBMSP #96
The 2017 annual Minneapolis/Saint Paul Social Media Breakfast (SMBMSP) was one for the books. Its highlight was the actionable social media trends presentation given by communications and marketing professional Arik Hanson. He gave nine trends that companies without colossal marketing budgets can implement. The biggest takeaway? “Just don’t produce crap.” Maybe easier said than done.
Read the full-length recap of the 96th SMBMSP here.
Don’t miss a beat of the latest trends in the industry. Here are the top upcoming marketing conferences for the rest of the year.