In today’s marketing world, one effective way to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire and engage your target audience. By now you’re probably aware that content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumers. The goal is simple: increase traffic to your site and improve brand loyalty by building relationships and forming a brand personality. This all leads to the ultimate goal of selling a product or service.
Here are 3 key content marketing strategies to help boost your campaign:
1. Plan ahead:
Your decision to start a blog has been made. Now it needs content. Research what your audience needs, wants, or would be interested in, and brainstorm a series of content ideas. Jot down new ideas as they emerge so you don’t forget them. Come up with at least 7 to 10 posts and start a schedule, which could be weekly, bi-weekly, every 3 days; it’s up to you. Whatever you decide, just make sure it’s consistent. The same goes for any other content marketing piece. Identify what your audience is interested in, and then get that piece out there! You’ve got relevant information to spread and your audience is actively on search engines daily, so get in front of their eyes!
2. Create content that POPS:
If you read my last post about a reader’s time on site, you’ll know that it’s quite challenging to keep a reader engaged in a particular piece. Being creative and capturing readers’ attention and keeping it there is tricky, but definitely doable. I recommend breaking up your piece into short sections to capture those scanners out there. This will not only make it easier to read, it’s also good for search engines, because the headlines and subheads are great places to include keywords and related keyword phrases. If you can somehow relate the piece to current events or pop culture, go for it! Your readers will enjoy the relation between your topic and what’s going on in the world.
3. Make your content social:
It goes without saying that you should promote any new content through social media channels such as your Facebook Page, Twitter and LinkedIn. But instead of just posting the title, consider pulling out a key point from the content or posing a relevant question to pique readers’ interest. If your readers comment, share, retweet or mention your post, then get involved: answer questions and show gratitude for their interest. In the social media world, it’s important to keep in mind that we’re always building relationships.
These are 3 keys I think are important to consider when starting your content marketing campaign. What are some other tips you have found helpful?