The imperative of cultivating a content marketing strategy – PRNews

Brandpoint Admin June 6, 2013

Content marketing has become a lot more than a buzzword. Companies like BuzzFeed and Mashable have proven that you can leverage sponsored content as your bread and butter. ¬†They have also motivated traditional media companies to reexamine their revenue models, and advertisers to rethink their appeals and pitching strategies…Read more.

Brandpoint Admin June 6, 2013

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