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Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

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Technical SEO Audit: A Case Study

Marketers often wear multiple hats, but their role as SEO specialist is becoming more prominent. Considering that 93 percent of online experiences begin with a search engine, it’s a...

Technical SEO: How to Improve Page Speed to Boost Search Rankings

Technical search engine optimization (SEO) is a crucial component of content marketing. You could have the best content in the world, but if your website is structurally deficient, it...

What is Content Engagement?

More/better/higher content engagement. It’s one of our favorite success metrics when it comes to content marketing. However, engagement is a broad term. Without defining it, finding specific ways to...

Is Structured Data Worth the Hype?

My friend and colleague Nels wrote a great beginner’s guide to Schema.org structured data. It’s a fundamental how-to for marketers that wear many hats, including part-time webmaster. You’ll learn how...

Google’s SEO Starter Guide: Key Findings and Takeaways

Google recently announced its updated Search Engine Optimization Starter Guide. We read through it and pulled out several important highlights.

A Beginner’s Guide to Structured Data

Structured data. Schema. Markup. Rich snippets. No corner of content and search engine marketing is more jam-packed with jargon, tech-speak and insider language. We’re going to lift the veil...

Duplicate vs. Original Content: Quality Content Series Part 6

At some point, you may have wondered if republishing a blog post or if scraped content significantly impacted your content’s SEO value. While it’s well known that plagiarism is...

Why Your Website is a Lead-Gen Liability

Thanks to the internet, it has never been easier for people to access information than it is today. However, thanks to that little search bar at the top of...

How to Create Killer Web Content for Your New Website

When’s the last time you updated your website and web content? Depending on who you ask, it might be time for a face-lift—or possibly a complete redesign. There are...

7 Realities of Today’s Responsive Mobile Website

Are you reading this on a desktop? Or on a mobile device such as your phone or laptop? Were I a betting man, I would take the safe odds...

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