Social Media

Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals: An Interview with Loïc Bommersbach of CERN

Loïc Bommersbach is the Social Media Manager for CERN, the world’s largest particle physics laboratory. With over 2.5 million followers on Twitter, nearly 700,000 fans on Facebook and more than 450,000 followers on Instagram, Loïc works to reach a large audience all while staying true to CERN’s ideals and values. As social media stands today, …

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Allison Kruse Interview

Creating a Successful Recruitment Marketing Content Roadmap: An Interview with Allison Kruse of Kforce

Allison Kruse is the Director of Content and Social Media at Kforce, a professional staffing and solutions firm that focuses on areas of Technology and Finance and Accounting. She develops and executes Kforce’s content, social media, and corporate and employer branding. Additionally, she’s responsible for Kforce’s employee advocacy program and the firm’s social media strategic framework. …

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Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry. She is currently strengthening …

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The Art & Science of Recruitment Marketing: An Interview with Adriana Kevill of Recruitics

Adriana is the Senior Vice President of Marketing at Recruitics and has an extensive background in Marketing and Digital Strategies, with a focus on Recruitment Marketing. She also has a thorough understanding of different cultures and international business from her time spent in the localization industry. We had the opportunity to ask Adriana a few …

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Kristi Daraban Nationwide

Social Personas and Culturally Relevant Content: An Interview with Kristi Daraban of Nationwide

Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies like Disney Channel, Nestle and Universal Studios. Now, she’s an Associate Vice President within Nationwide’s Digital Center of Excellence. At Nationwide, Kristi spends her time overseeing …

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12 Social Media Video Content Examples: Amplify Your Social Media Traffic

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from Forbes, HubSpot and Vidyard’s 2019 …

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carissa-lapura-mckesson-interview

Storytelling & Career Building: An Interview with Carissa Lapura of McKesson

Carissa Lapura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. Carissa talks to us about the transition from tech to healthcare, how she finds creative inspiration and what being a marketing storyteller means to her. To start out, what is …

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The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare

Jennifer Janowski is Segment Leader of Women’s Health Ultrasound for GE Healthcare. She is a long-term GE employee with roles in marketing and product management. Jennifer was also part of one of the GE Leadership Programs and has taken on leadership roles with GE’s People with Disabilities Network. “GE has obviously changed dramatically since I …

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