SEO

what is content optimization

What is Content Optimization? 5 Tips on Writing for SEO

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. The benefits of creating and …

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What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to Google. This document also states that demonstrating a high level of expertise, authoritativeness and trustworthiness (E-A-T) is one of the most important characteristics of high-quality content. Then …

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9 Rules for Establishing Credibility and E-A-T in Your Content

Content marketing provides so many benefits. But increasingly, the quality of a brand’s digital content can make or break the credibility of your entire business. In a study conducted by the Content Marketing Institute and Smart Brief, the majority of decision-makers have no preference about where they get their information, as long as the information is …

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SEO Vs. PPC: A Breakdown of Search Engine Marketing

It’s estimated that there are 40-60 billion Google searches in the U.S. each month (and the experts at Moz estimate that this number is actually low). That’s a lot of searches, and your business has the opportunity to answer those questions and prove your expertise to potential customers with search engine marketing (SEM). Focusing on your brand’s SEM strategy …

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What Google’s Zero-Result SERPs Experiment Means for Marketers

In March, Google rolled out zero-result search engine results pages (SERPs) to all users for searches related to local time, calculator functions and unit conversion. It was a whirlwind week for anyone monitoring. Danny Sullivan, Google’s public search liaison, said they began “experimenting with a condensed view to further speed up load time.” As Barry Schwartz …

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SEO Tips For Financial Service Marketers

Technology, regulation and rising expectations are giving financial service marketers more than a few headaches. And their finance customers and clients are relying more on technology and search engines than branch locations when it comes to answering key financial questions. On average, marketers of financial services dedicate nearly half of their website budgets to SEO, …

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