In the competitive world of online marketing, savvy marketers want to know what’s working for their competitors. There’s a lot of buzz about content marketing right now, but what’s the best way to use it to enhance your marketing efforts?
Brandpoint and the Content Marketing Institute set out to provide some answers. We surveyed a diverse group of marketing decision-makers and found:
- Marketers see the best results from social content, e-newsletters and blogging.
- 70 percent of marketers plan to outsource at least one form of content in the next 12 months.
- Marketers consider quality, including creative, engaging storytelling, as more important than quantity and cost
- Click here to see more detailed results.
Based on what we’ve learned, Brandpoint has designed a content marketing package specifically for businesses.
To learn more about how our spectrum of services can give you a competitive edge, contact us today.
