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Building Pinterest: Pointers From a Longtime User

February 7, 2012

The scramble to build a presence on Pinterest is on – and it’ll probably be a major focus of attention in the social media world throughout the year. But,...

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Harness the Scanners and Entertain the In-Depth Readers

February 1, 2012

Are you a scanner? Are you only going to catch the photo above, the headline, the first sentence, and any subheads before cruising on to the next website? Or...

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Secrets to Social Commerce: Content is Still King

January 23, 2012

Last week, I had the opportunity to attend MIMA’s (Minnesota Interactive Marketing Association) Secrets Revealed: Social Media Grows Up, speaker event held at the St. Paul Science Museum. Speaker Ponara...

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Do All the Players Know Your Keyword Focus?

January 2, 2012

Today it’s anyone’s guess what Google will use next to rank websites. With the Panda update, they started to weed out the bottom-of-the-barrel content. The message sent by the...

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Marketing is a Three-Ring Circus

November 30, 2011

What are you doing to attract your audience to your marketing message? If you need help, mimic the expert platform that has been capturing and holding audience attention for...

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Is Your Content the Boring Guy at the Party?

November 18, 2011

There’s an anecdote that I can’t stop thinking about as I read content in all corners of the Web. At the risk of making my mother cringe at my...

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Thinking About Content Marketing? Follow These 3 Strategies

November 2, 2011

In today’s marketing world, one effective way to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire and...

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Three Outstanding Speakers From PRSA International Conference 2011

October 25, 2011

PRSA’s annual international conference, held in Orlando this year, was like a breath of fresh air. High energy and stimulating, the mix of workshops and keynote presentations ranged from...

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Is Your Online Content Scannable?

September 21, 2011

When browsing blogs, web content, or online news articles, do you catch yourself scanning the text to find the most relevant information that fits your interest? Instead of reading...

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