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Applying the KISS Principle to Your Online Marketing Efforts

June 5, 2012

There’s no stopping a great idea, especially when it’s as universally true as the KISS principle. “Keep it simple, stupid” has become an axiom across many industries, from software...

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When Did Social Media Marketing Go Crazy?

May 23, 2012

This graphic mapping the current (for the moment) Tilt-A-Whirl world of social media categories, captures the bewildering array of tools available for online marketers. Even just skimming it makes...

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Are You Missing Out on a Hidden SEO Opportunity?

May 22, 2012

Images are an important part of SEO that you might be overlooking. Here are a few tips to optimize your page for SEO through image usage: 1. Thoughtfully name...

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Takeaways From the MNPRSA Event Featuring Steve Barrett

May 21, 2012

As I headed to the MNPRSA event at Carmichael Lynch Spong last week, the lights of the nearby towers hadn’t been turned on yet.¬† A 7 a.m. Breakfast Roundtable...

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Are You Ready for a Social Media Attack?

May 17, 2012

Cyberspace is a deceitful place -full of information good and bad, trustworthy and not so trustworthy. In this age of social networking, brand reputations can rise and fall in...

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Content Marketing Outsourcing: What the Pros Say Wins -[Infographic]

May 9, 2012

We wondered what marketing professionals look for when they evaluate online content providers for a possible partnership. To find out, we went to the source: Brandpoint – along with...

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The Power of Storytelling

May 3, 2012

At the very center of content marketing is storytelling. We all love stories, whether they’re presented in books, conversations, commercials or movies. Simply put, our brains have always responded...

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Five Ways to Come Up with Great Blog Posts

April 24, 2012

It’s a tough job keeping up with your blog and it’s even harder to keep topics fresh and interesting without the content sounding bored, clich√©, or even worse; just...

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Elbow Lessons: What You Can Learn From a Survey

April 17, 2012

In the journalism world, the value of surveys has been a topic of hot debate for decades (maybe longer). After all, survey results are really just a particular group’s...

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