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How Olympic Stories Can Influence Creative Content

August 10, 2012

The Olympics have certainly captivated my attention over the last two weeks. Every night, I turn on the tube and I get hooked instantly. Not only do I get...

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Solutions to 3 Common Problems When You Work with Marketing Freelancers

August 8, 2012

If you already have a company blog, you know that maintaining it and posting regularly is hard work. Maybe it’s so time-consuming that you’re entertaining the thought of hiring...

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Newspapers are Surviving and Thriving

August 7, 2012

There is still only one way to increase brand awareness: expose your brand to as many people as possible, preferably in a positive way. Over time, the ways in...

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Understanding Your Brand Perception on Social Media

July 31, 2012

One of your company’s first goals in using social media is achieving brand recognition and engagement on sites like Twitter, Facebook, YouTube and Pinterest. The next step is analyzing...

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How to Create Content That Search Engines AND Readers Love

July 25, 2012

Your company’s online presence has never been more important than it is today. But as you churn out content for your blog, website or social media pages, it’s possible...

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The Magic Ingredient Your Content Needs

July 24, 2012

I recently learned about a delicious cake made by a local Minneapolis bakery that has an unusual ingredient: beer. It’s so unexpected that you want to know more about...

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Laughing Matters: Why Keeping It Light Can be Important For Your Blog

July 19, 2012

I find plenty of reasons to be proud of my hometown of Minneapolis, but I feel like we’ve recently gotten a new bragging right. On August 30th, the Walker...

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Check Your Website Content: You Could Be Losing Valuable Leads

July 17, 2012

I’m surprised at the number of times I hear people saying things like “Content marketing doesn’t make sense for my business”, or “I don’t sell a product. I sell...

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Five Ways to Build a Consumer-Friendly E-commerce Site

July 13, 2012

If there’s one thing I like to do from time to time its shop. And, since I’ve jumped on the e-commerce¬†(and mobile) bandwagon, I shop online whether it’s in...

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