HR professionals need to act like content marketers in order to attract and retain top talent. Building a strong employer brand is key to your business' success.
Everything you need to know to best promote your brand while you're at a conference or event.
The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
October 16, 2012
If you’re involved in the healthcare and pharmaceutical industries, you are all too familiar with the many regulations surrounding any type of external communication. From stringent FDA requirements, extensive...
October 11, 2012
Google is constantly updating their search algorithm in an effort to provide the best quality and most relevant content to their users. The Panda and Penguin updates weeded out...
October 9, 2012
For every business, no matter how great, how innovative, how social-media savvy, something will, at some point, go wrong. A server will crash or a storm will knock out...
October 4, 2012
Many conversations that small-business owners are subjected to on the topic of SEO are headache inducing. Supposed specialists bombard business owners with calls and emails filled with empty promises...
September 26, 2012
I have discussed on this blog the importance of creating timely, quality content to help grow your business, brand and audience. In fact, recent SEO industry experts have suggested...
September 25, 2012
What topics do print editors want? We hear this question almost daily from PR firms and businesses small and large. And it’s a question we love to hear, because...
September 18, 2012
When it comes to social media, political campaigns have to be smart and resourceful. Does that sound like running a business? Here’s what businesses can learn from candidates’ election...
September 11, 2012
Did you know a cheetah can run 72 mph? One other thing: it’s best not to get up to leave when you’re in the room with one, because you...
September 10, 2012
When a print editor is looking for content to fill a special section or page in their publication, one of the most essential factors they consider is the article’s...