How Olympic Stories Can Influence Creative Content
August 10, 2012
The Olympics have certainly captivated my attention over the last two weeks. Every night, I turn on the tube and I get hooked instantly. Not only do I get...
FEATURED POST:
How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]
Everything you need to know to best promote your brand while you're at a conference or event.
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FEATURED POST:
What is a MAT Release?
The MAT release is a paid media solution to secure guaranteed media coverage. This post covers the benefits of the MAT release, examples, common misconceptions, and how to fit it in your media plan.
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FEATURED POST:
The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment
Do your sales and marketing teams share the same perspective on your organization's customer journey? Learn how this simple yet critical factor can strengthen the alignment between the two teams to boost your content and sales performance.
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FEATURED POST:
PESO Model for PR: Paid, Earned, Shared, Owned Media
PESO is a converged media strategy that will help your business reach new audiences with strategic content.
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Most Recent Posts:
Solutions to 3 Common Problems When You Work with Marketing Freelancers
August 8, 2012
If you already have a company blog, you know that maintaining it and posting regularly is hard work. Maybe it’s so time-consuming that you’re entertaining the thought of hiring...
Newspapers are Surviving and Thriving
August 7, 2012
There is still only one way to increase brand awareness: expose your brand to as many people as possible, preferably in a positive way. Over time, the ways in...
Understanding Your Brand Perception on Social Media
July 31, 2012
One of your company’s first goals in using social media is achieving brand recognition and engagement on sites like Twitter, Facebook, YouTube and Pinterest. The next step is analyzing...
How to Create Content That Search Engines AND Readers Love
July 25, 2012
Your company’s online presence has never been more important than it is today. But as you churn out content for your blog, website or social media pages, it’s possible...
The Magic Ingredient Your Content Needs
July 24, 2012
I recently learned about a delicious cake made by a local Minneapolis bakery that has an unusual ingredient: beer. It’s so unexpected that you want to know more about...
Laughing Matters: Why Keeping It Light Can be Important For Your Blog
July 19, 2012
I find plenty of reasons to be proud of my hometown of Minneapolis, but I feel like we’ve recently gotten a new bragging right. On August 30th, the Walker...
Check Your Website Content: You Could Be Losing Valuable Leads
July 17, 2012
I’m surprised at the number of times I hear people saying things like “Content marketing doesn’t make sense for my business”, or “I don’t sell a product. I sell...
Five Ways to Build a Consumer-Friendly E-commerce Site
July 13, 2012
If there’s one thing I like to do from time to time its shop. And, since I’ve jumped on the e-commerce (and mobile) bandwagon, I shop online whether it’s in...