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Have a Highly Regulated Health Care or Pharma Client? We Have You Covered

October 16, 2012

If you’re involved in the healthcare and pharmaceutical industries, you are all too familiar with the many regulations surrounding any type of external communication. From stringent FDA requirements, extensive...

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Breaking Down Google’s Author Rank

October 11, 2012

Google is constantly updating their search algorithm in an effort to provide the best quality and most relevant content to their users. The Panda and Penguin updates weeded out...

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Crisis Mode: Why Social Media Strategy is Essential When Things Go Sour

October 9, 2012

For every business, no matter how great, how innovative, how social-media savvy, something will, at some point, go wrong. A server will crash or a storm will knock out...

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SEO Fact Versus Myth

October 4, 2012

Many conversations that small-business owners are subjected to on the topic of SEO are headache inducing. Supposed specialists bombard business owners with calls and emails filled with empty promises...

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Evergreen Content: It’s Here to Stay

September 26, 2012

I have discussed on this blog the importance of creating timely, quality content to help grow your business, brand and audience. In fact, recent SEO industry experts have suggested...

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Top Trends and Hot Topics Print Editors Want in Mat Releases

September 25, 2012

What topics do print editors want? We hear this question almost daily from PR firms and businesses small and large. And it’s a question we love to hear, because...

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Political Campaigns 10 Social Media Secrets

September 18, 2012

When it comes to social media, political campaigns have to be smart and resourceful. Does that sound like running a business? Here’s what businesses can learn from candidates’ election...

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The Best Insights From Content Marketing World 2012

September 11, 2012

Did you know a cheetah can run 72 mph? One other thing: it’s best not to get up to leave when you’re in the room with one, because you...

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What Kinds of Content Capture the Attention of Print Editors?

September 10, 2012

When a print editor is looking for content to fill a special section or page in their publication, one of the most essential factors they consider is the article’s...

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