Each month, we gather some of the most anticipated events in the Twin Cities for marketing and communication professionals. These events touch on relevant and trendy topics in the industry to strengthen your skills and help you build your network. Want to add your event? Let us know!
Twin Cities Marketing Automation #11 (Marketers Anonymous)
Wednesday, July 12
8:30 a.m. @ Conexion Café, Minneapolis
Cost: Free
Hosted by Twin Cities Marketing Automation
Twin Cities Marketing Automation gathers professionals to grow skills and knowledge about MA and its platforms — HubSpot, Marketo, Pardot and Eloqua to name a few. The event is organized by Eric Lehnen, the marketing guru at Redpath, a Salesforce consulting partner that helped Brandpoint with our marketing automation implementation. These guys are top-notch.
At the Marketers Anonymous event, meet with other marketers to discuss the stresses and challenges of marketing today. Feel free to vent, exchange ideas and feedback, and leave feeling ready to conquer your next project.
Coffee with a Legend – Women in Leadership Panel
Tuesday, July 18
7:30 a.m. – 9 a.m. @ Risdall Marketing Group, Roseville
Cost: $20 for members, $25 for general admission
Hosted by PRSA
This month’s Coffee with a Legend series features four dynamic women in the Twin Cities and national communication space who excel at leadership. Today, women still only hold 14.6 percent of executive offices in the U.S., and just 8.1 percent of top earners are female.
This discussion will focus on how to close the leadership gap and why female leaders are essential. The panelists will also offer personal tips on quitting your inner critic and how to find balance in demanding worlds.
The speakers include:
- Lynn Casey, chair and CEO of Padilla
- Sara Gavin, president of Weber Shandwick North America
- Lisa Hannum, CEO of Beehive Strategic Communication
- Jill Renslow, SVP of Business Development at the Mall of America
How to Triple Your Email List ROI in 60 Days or Less
Tuesday, July 18
6 p.m. – 8 p.m. @ Cooper Pub, St. Louis Park
Cost: $15.95 (includes dinner buffet)
Hosted by Digital Marketing Minnesota
Kim Albee, founder and president of Genoo Marketing Automation, will present on tactics to improve your email and marketing automation ROI by discussing:
- The three myths that are suppressing your click-through rates
- The secret to segmentation that will revolutionize how you approach email campaigns
- How to ensure your email content hits the mark with your recipients (while reducing the amount of time you spend on it)
The Digital Marketing Minnesota Meetup group gathers Twin Cities business owners, entrepreneurs, digital marketers, growth hackers, developers, designers and anyone who leverages the web to drive business growth. Topics discussed include marketing strategies, web analytics, eCommerce, social media marketing and more.
CATFOA with Faris Yakob
Wednesday, July 19
5:30 p.m. – 7 p.m. @ Fine Line Music Café, Minneapolis
Cost: Free for members; $40 for non-members
Hosted by MIMA
MIMA’s next Conversations About the Future of Advertising series welcomes award-winning strategist, creative director and author Faris Yakob. Cool facts: He was named one of 10 modern-day Mad Men by Fast Company and he’s lived a nomadic life with his wife and business partner, Rosie, over the last four years. This has allowed them to work with clients around the world and find inspiration in new places for their consultancy, Genius Steals.
Yakob’s resume includes global and diverse experiences in advertising, providing him with insights to identify a few challenges and opportunities in the industry that he’ll discuss at the event. The four key themes will be:
- Attention collapse
- Everything is PR
- The Great Blur
- Integrative branding
The Future of Search with Britney Muller of Moz
Wednesday, July 26
6 p.m. – 8 p.m. @ Spyder Trap, Minneapolis
Hosted by MnSearch
Following the big MnSearch Summit last month, the search marketing group is hosting their next Snippets Event. Speaker Britney Muller, SEO and content architect at Moz (she’s also a northern Minnesota native!), will cover how to discover online opportunities and how to create a marketing roadmap for the future. She’ll also share insights from her experience of working at Moz. Learn more about Britney on the MnSearch blog.
Social Media Breakfast
If you’re wondering what happened to the Social Media Breakfast events, here’s an update.
Our 100th breakfast celebration is still in the works. While we’re working out details for it, we’ll be taking the month of July off.
— smbmsp (@smbmsp) June 30, 2017
We’re looking forward to the 100th celebration!
Plan Ahead
Here are a few events to look forward to in August:
