Like any successful marketing journey, the road from “prospect” to “sale” is all about having a plan and then fueling it right. In the world of content marketing, your customer’s journey takes four steps — from Awareness and Consideration to Conversion (sale!) and, ultimately, Advocacy that helps you convince more prospects to start their own trips. The fuel that moves prospects along includes the content on your Site and in your Social Media, as well as how you manage the Search function. This infographic maps out the journey and shows you how to fuel it … right down to that piggy bank at the end of the road.