Content Lessons From Netflix

The video-streaming service Netflix, with more than 39 million subscribers, makes it easy for children, adults, friends and families to enjoy their favorite programming at any time. But everyone knows that. So how can Netflix teach us a valuable lesson related to original content? By producing shows like “Arrested Development”, “Orange Is the New Black” and their latest endeavor with DreamWorks Animation, “Turbo F.A.S.T.”, a 26-episode series based on the DreamWorks Animation feature film “Turbo”, that’s how.

The kid-focused agreement between Netflix and DreamWorks Animation is the first step in a potential long-lasting and fruitful relationship for the two worldwide entities. DreamWorks Animation and Netflix agreed to launch the first five episodes of “Turbo F.A.S.T.” on Dec. 24 with additional episodes becoming available around the holidays throughout 2014. This relationship may also lead to Netflix being the first to release feature films belonging to DreamWorks Animation as well as Disney and its Pixar, Marvel and Lucasfilm labels. Netflix also plans on producing additional kid’s shows by early 2015 with characters from DreamWorks Animation or its recently acquired Classic Media library including Underdog, Lassie, as well as my personal favorites, Rocky and Bullwinkle.

Netflix’s first push to producing original content started with its release of the political drama starring Kevin Spacey, “House of Cards” in February 2013. In the month of its release, “House of Cards” was the most-watched show on Netflix and subscribers to the streaming service skyrocketed by two million.

Netflix then fueled the return of Mitchell Hurwitz’s critically acclaimed sitcom “Arrested Development” by releasing a brand new season exclusively through the streaming service. The show’s cult following streamed in droves upon its release – the technology company Procera Networks measures broadband usage and one DSL network showed 36 percent of devices tuned into Netflix when the new season premiered earlier this year.

It’s not like DreamWorks Animation has never tried to create original programs based on movie spinoffs before. The animation studio produced shows like “Madagascar”, “Kung Fu Panda” and “Monsters vs. Aliens” for Nickelodeon and Cartoon Network. These projects weren’t initially financially successful, but DreamWorks Animation has finally found the right distribution channel for this original content by partnering with Netflix.

Netflix’ streaming service provided DreamWorks Animation with an on-demand distribution channel enabling its audience to find DreamWorks Animation’s programming on multiple devices and watch at any time. On-demand availability is important for all businesses as consumers are now searching for directions, services, information and more in the palm of their hand. Consumers seldom engage with your content unless it pertains to, or assists, them when they need it.

Here are three main content distribution channels you need to be utilizing in order to expand your reach and provide your audience with relevant and relatable content around the clock:

  • Your website: A no-brainer really. Your website should provide users with a variety of content including blog posts, webinars, information about upcoming events and multiple service pages. All of this content needs to be optimized for search in order to boost your page rank and authority in the eyes of search engines.
  • Social media: This can be tricky. Although a presence on social media is an absolute necessity, it’s important to find the right social media network for your audience. Twitter and Facebook are commonly used across all industries while Vine or Instagram may be more beneficial for a business with a visual hook.
  • Backlinks: Sites like Medium, Reddit, StumbleUpon and Social Media Today are great examples of places that can provide credible backlinks to your content. Join these sites
    (or others within your industry) and post content there to increase your shares and boost your page rank from the quality and quantity of social shares your content receives.

At Brandpoint we help your company create quality content in the form of blogs, articles and website copy. Our team of dedicated writers and content strategists are here to dive into your industry and develop a plan to increase your social presence, drive traffic to your website and boost your page rank through the power of quality content.

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