Employer Branding

Recruiting with a Marketing Mindset: An Interview with Laura King

Recruiting and retaining talent: two major concerns in the workforce today. COVID, employee shortages and other factors have recently challenged the recruiting process, making it difficult to find and retain great talent. I spoke with Laura King, President of Marketers’ Community and Practice Leader at SkyWater Search Partners, on the changing role of recruiters and …

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4 Ways to Implement Corporate Social Responsibility into Your Marketing Plan

Your business is more than just a business — to gain traction with employees and customers, you must do more than sell a great product. To be successful with your audience today, it’s important to have a company vision that involves bettering society. This concept is called corporate social responsibility, and when it’s executed properly …

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