Digital Marketing

Creating Brand Communities on Social Media: Takeaways from Social Media Strategies Summit

Social Media Strategies Summit (SMSS) is a virtual social media conference that took place Oct. 26-27, 2022. I attended the conference and was inspired by the sessions, specifically the panel “Building Brand Communities on Social.” This panel featured the following professionals: Alex Kalbli, Senior Manager, Brand Social Media at T-Mobile Chelsea St. Clair, Brand Strategy …

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9 Website Marketing Ideas for Manufacturing Companies

Your website is the digital face of your business, your digital business card. It needs to be welcoming, educational and helpful to your users. The manufacturing industry is unique in that it requires extra education for your audience and the translation of a complex process into something easily digestible. Your website is arguably even more …

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Perform an SEO Website Audit with Brandpoint’s New Tool

Optimizing your website content is crucial for ranking in search engine results and driving traffic to your site. With SEO, it can be hard to know where to start making changes to improve your search engine visibility and user experience, especially when you don’t know what’s working and what isn’t. Brandpoint’s new tool is a …

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Top Marketing Conferences in 2022: Live and Virtual Events

NOTE: This list has been updated on 08/19/22. As a results of the COVID-19 pandemic many events are offering virtual or hybrid events, and dates and locations may change with the evolving situation.  By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” …

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Marketers’ Community Real Talk Panel: My Top Takeaways on Burnout & Culture

On Aug. 11, Brandpoint and Marketers’ Community hosted a panel event with the intent of providing an open space to have a conversation around the topic of burnout. We felt that the topic was extremely relevant, and judging by the packed room full of people who showed up to the event, others in our field …

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