Digital Marketing

Marketing during supply chain disruptions

Practice Mindful Marketing When Navigating Supply Chain Disruptions

There are a lot of reasons we’re in a supply-chain traffic jam right now. So many companies have been operating on razor-thin workflows and margins for years, and a storm of unfortunate events has thrown so many logistic flows into disarray. The war in Ukraine, China’s zero-COVID policy, the global pandemic and employee shortage issues …

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As the pandemic transforms, your digital marketing needs to too

As the Pandemic Transforms, Your Digital Marketing Needs to Change, Too

In our December 2021 post “The Brandpoint Guide: Level Up Your Digital Marketing in 2022,” our CEO Scott Severson outlined three major focus areas that he predicted would continue to be a challenge for digital marketers: employee shortages, supply chain issues and the continued effect the coronavirus pandemic has on our professional day-to-day lives. Now …

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Study: The State of Digital Marketing for the Manufacturing Industry in 2022 [INFOGRAPHIC]

Digital marketing for manufacturing companies can be a challenging role. Not only are you faced with explaining a difficult, confusing subject matter with niche pain points, you’re also working to stay ahead in both industry and marketing trends. Marketers in the industry have their work cut out for them when it comes to creating content …

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The 6 Biggest Mistakes Financial Services Marketers Are Making on Social Media

If you’re a marketer in the financial services industry, one of the best things you can do to connect with your audience is to amp up your social media presence. By engaging with your customers on social platforms, you’ll be able to solve a lot of challenges, like making your content relatable and easy to …

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The main challenges of marketing financial services

2022 Update: What are the Main Challenges of Marketing Financial Services? (And How You Can Solve Them)

This post was originally published in May 2019 and has been updated for relevance and clarity.  The main challenges of marketing financial services are very unique to the industry. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just a handful of roadblocks scattered throughout the financial services landscape. …

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Video Marketing Ideas for Manufacturing Companies

According to our State of Marketing in the Manufacturing Industry Research Report, the greatest challenge that manufacturing marketers are facing is producing high-quality content. This challenge can be met with a variety of solutions, but we found another key statistic that might offer a quick, engaging way to produce high-quality content: 49% of manufacturing marketers …

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the top 3 challenges for manufacturing marketers

What Are the Top 3 Challenges for Manufacturing Marketers? (And How to Solve Them)

While many marketers face the same hurdles in their departments, each industry brings a unique angle to these roadblocks. For example, scaling and maintaining your lead generation efforts will always be a focus area for marketers, but depending on your type of business, the details of why this is a challenge can vary. That said, marketers in …

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Digital Marketing and Employee Shortages

5 Ways that Digital Marketing Helps with Employee Shortages

If you’re looking for a way to connect the dots between your employee shortage struggles and your digital marketing efforts, you’re not alone, but you are on the right track. Traditionally, HR and marketing departments have operated independently with inbound tactics for an online presence, but we all know that a lot of things have …

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