When it comes to creating quality, unique and creative content on a daily basis, a Brandpoint content marketing writer is the star of the show. We work directly with PR and SEO agencies as well as business marketing teams and entrepreneurs to help create, write and edit everything from meta tags that are capped at just 155 characters, to white papers that run up to 1,500 words long.
How do we get all that done? We’re flexible, we’re able to change directions quickly and we have become very knowledgeable about a lot of topics over the years. It’s impossible to describe a typical day in the life of a Brandpoint content marketing writer because each day is extremely unique. The following schedule, however, should give you an idea of all the projects that might cross one writer’s desk in a day.
7:45 – 8 a.m. – Arrive at the office and grab coffee or tea to get the day started on the right foot with caffeine. Caribou coffee and Lipton tea are offered at Brandpoint, and many of us will also bring our own personal stash as well. Once fueled, we’ll greet fellow co-workers on the walk to the desk, discuss the outcomes from last night’s local sporting scene, lament the havoc all the rain we’ve been having lately is causing on our homes, and maybe even share our plans for the weekend.
During this time we also get our computer and email systems up and running. Brandpoint’s writing team does a lot of communicating via email. We’ve found this helps our clients with tracking where their projects are in the process of being created, edited or distributed, and it also helps us as writers to keep track of our priorities.
8 – 8:30 a.m. – Check emails. We’ll have emails from clients at all hours of the day sitting in our inbox. Sometimes they’re submitting approval of an article or a photo, which then needs to be processed so we can distribute it to newspapers and Web publishers across the country. Sometimes they’re asking for a recommendation on how to get the best number of print placements with an article they’ve written. There can be anywhere between three to 20 emails each morning that need to be addressed.
8:30 to 10 a.m. – Start writing first project. One writer could spend this time working on one home improvement article, while another writer might be researching automotive care information for a blog. A third writer might be working on product descriptions for children’s toys, and a fourth could be writing website page copy about light bulbs. Our work areas are grouped together so we can brainstorm ideas on angles, headlines and word choice. With backgrounds in PR, government marketing communications, newspaper reporting and magazines, the team has plenty of knowledge and resources to help each other out.
10 a.m. – Get up, stretch, get more coffee, raid the pop machine or switch over to water, grab a snack (Skittles and chocolate are some of the favorites), check email again for any new correspondence and follow up as needed. Movement is very important with our writing team. Many have stand-up desks or sit on large yoga balls to keep the blood flowing. We’ve found it helps with the creativity process and keeps the caffeine moving through our veins!
10:30 to noon – Repeat of the 8:30-to-10 a.m. process. It could be the same project, a new project or multiple projects at once.
Noon to 1 p.m. – LUNCH TIME! Food is important, but so is exercise. We have an in-office yoga lunch hour available to all employees twice a week. There’s something about having your head upside down in downward dog that wakes the body and energizes you for the afternoon. Plus, now that the weather is getting warmer, we’re taking our lunch hours outside on the company’s patio. Many use the time to run errands, run home to play with the dog or do some quick shopping. About once per quarter we go out for lunch together as a team. Those are noisy events, especially since we’re a large crowd for one restaurant!
1-1:30 p.m. – Check email, correspond with clients and fill up on more coffee, water or pop.
1:30 to 3 p.m. – Back to writing. By now we might be on the third or fourth project for the day, or still working on the first one. Most writers will schedule their week in advance, since we have a pretty good idea how long it will take us to complete a specific project. But we also try to allow for some flexible time so we can handle any last-minute requests or edits that might be needed.
3 p.m. – Break time. Get an afternoon snack, walk around and settle in for the end of the day. Writers will typically have one to two calls with clients scheduled during the workday. These calls are designed so the writer can chat with the client about the product or service they want featured in their articles/blogs/website content, as well as the angle, tone, word preferences and required keywords. These calls provide us a lot of information, and also they also give our clients a sense of connection to the writer working on their projects.
3:30 to 5 p.m. – The final stretch can be hectic or calm depending on the day. Like any company, we deal with many last-minute requests, which might require members of the writing team to work together to help process a project to meet the client’s deadline. Once we’ve sent the last email, we leave the office to spend time with our families for the evening.
Many writers will also take a few minutes before leaving to plan the next day’s agenda. It might all be for naught, because as soon as the next day starts, that schedule could change as new projects come in the door.
The life of a writer at Brandpoint is never boring. There’s always something new to learn and write about, and there are many different projects to work on.