As a startup company, it seems the challenges will never end. Growing your customer base is a life or death situation. With little traditional marketing background, building brand awareness on a budget can be tricky. Good news—content marketing is here for you.
There’s no better way to tell your audience who you are than through content marketing. Awareness is the first step in converting your prospects into customers. Take the opportunity to announce your arrival onto the scene in your own words. Attract customers with your unique story and tell web visitors what you can do for them.
It’s not just about pushing the product anymore. Content marketing creates a community in which your customers can gather and share in knowledge and experience. Once you have their trust, you establish a relationship based on more than simple transactions. People stick around and keep coming back for relevant and reputable information.
In a small business, you don’t need big shot marketing pros to understand your target audience and what they’re looking for. Content marketing can be as easy as creating a blog on your website and posting once a week. Identify which social channels your audience is using and consistently promote your content. If consumers like what they see, they’ll share and the money you spend on content marketing stretches even further.
With content marketing, the possibilities are endless. Not only are you gaining credibility with your audience, but increasing search engine visibility with your freshly updated content. Well-produced content helps businesses of all sizes and industries drive traffic, B2B and B2C.
Of course you’ll want to know if all your hard work is paying off. You have goals and need to know if you’re meeting them. Content marketing efforts are measurable every step of the way. Use web traffic tools and Google Analytics to measure your success and know if you are moving in the right direction. If you’re not, change up your strategy and keep tracking as awareness around your brand grows.