Along with the Twin Cities’ enthusiastic and expansive marketing community comes a host of monthly events to help bring everyone together. Here are just a few we’re looking out for this month.
Cargill’s Customer Engagement Measurement Approach: Metrics and Operation
Tuesday, March 7th
7:30-9:30am
Cost: $10 for members, $20 for non-members
Hosted by MN AMA
Customer engagement is not an easy task. There are lots of channels to both listen to and serve along with a wide range of customer personalities and needs to cater to.
Now imagine you’re, quite literally, the largest privately-held company in the entire world.
The Minnesota chapter of the American Marketing Association is teaming up with Cargill for a case study on how the agri-giant, and their marketing research partner, developed a new model of measuring customer engagement and how to use it to make a measurable impact on their customers.
Why Your Great Work Doesn’t Always Work: Design for a Corporate Client
Wednesday, March 15th
8am
Cost: Pre-registration; FREE for members, $40 for non-members, Walk-in; $10 for members, $45 for non-members
Hosted by MIMA
While massive companies usually have to budget to go all out in the marketing department, the corporate machine isn’t always friendly to creativity. Donna Root has your back.
Donna Root currently serves as the Creative Director for 3M Brand Design but has also worked with some of the world’s biggest brands during her career like Intel, Coca Cola and Ford, just to name a few. She’ll be popping over to the 3M Auditorium (naturally) at the U of M, where she’ll discuss how to propel good, creative work through a large company.
Peer to Peer: Calling All Solopreneurs
Thursday, March 16th
12-2pm
Cost: $20 for members, $40 for non-members
Hosted by Minnesota Women in Marketing and Communications
Anyone in the business world has at least thought about striking it out on her own and starting a business. It seems so enticing and glamorous. But those who have tried know it’s easier said than done.
This month’s MNWMC peer-to-peer event focuses on what it takes to go solo and become a world-class solopreneur in the marketing world. The Peer to Peer series is a networking-style event where you get to sit down with like-minded professionals and share ideas and conversation.
Are you ready to make the leap?
The DNA of Effective Marketing
Thursday, March, 23rd
7:30-10:30am
Cost: FREE
Hosted by RedPath and Brandpoint
Marketing automation is one of the most powerful tools at the marketers’ disposal. It boils customer relationship management down to a science and allows organizations to make a more meaningful impact.
But there are a lot of organizations that aren’t getting the most out of their marketing automation efforts and investment.
RedPath, a full-service Salesforce and Pardot implementation and configuration consultant, along with Brandpoint (that’s us), are coming together to talk about the best ways to use marketing automation and how to use content to fuel it.
You’re not going to want to miss this one.
SMBMSP #98: Case Studies in Wearable Tech
Friday, March 24th
8-10am
Cost: $15 for regular attendees, FREE for students/job seekers
Hosted by SMBMSP
From the Apple Watch to Snap Glasses, wearable tech is very quickly becoming a mainstay in our lives. But it’s also becoming a booming opportunity for marketers to reach their customers wherever they are.
This month, SMBMSP gets one event closer to their centennial with a case study on brands and wearable tech. You’ll hear reps from Jim Beam and the Minnesota Wild, along with their partners at OLSON Engage and Space150, talk about the how they implemented wearable tech in marketing and how it worked for them.
