Four Simple Steps to Better Blog Writing

Reading a blog is similar to picking out a book: there are millions to choose from but you select the one that stands out and relates to you. Maybe it’s because of the author or perhaps the genre, but once you find something you like, you’ll want to read more.

A blog is no different. When blog writing, it’s important to find your own voice, understand your readers’ desires, and provide content that keeps them coming back for more. Here are four tips:

1.  Keep the 3 W’s in mind

Before you even begin writing, ask yourself the basic yet crucial questions of Who? What? and Why?  Who is my target audience?  What is it they are looking for on my site? Why and how will our content provide them with knowledge they desire?  Remember that you are writing for your reader, not to simply promote your brand or product.  Your reader wants to know what’s in it for them.  Get to know your audience and potential consumer.

2. So, ask them!

A great way to speed up the research process is to ask for answers. Interview your reader.  Provide surveys and encourage their feedback on your site, products and posts. Take the time to thank and acknowledge them for commenting on and sharing your content via social media. By interacting and responding to their comments and concerns, you are building your business’s reputation. Demonstrating that your readers’ needs are important to you improves their perception of your company or brand.  It makes them feel empowered and valued, which leads to trust and a long-term relationship.

3.  Keep it relevant

Once you’ve taken the time to get to know your reader, you must provide content that keeps them coming back. Create content that is unique (new) and relevant (of value) €¦ it expands the reader’s knowledge or has the potential to improve their lives in some small or big way.  Keep up with the times by relating to current events and today’s trends.  This all allows your reader to connect your brand or product with experiences happening in their daily lives.

4.  Use the power of emotion

Along with being relevant, consider the power of emotion. Write in a way that provokes an emotional reaction from your audience. Make people laugh by incorporating humorous reference, images or videos. Connect by sharing your own mistakes, insecurities or vulnerabilities. What I’m trying to say is: Be passionate. Be yourself. People relate to people, not organizations. Show your audience how they relate to you and why they should trust you.

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