Month: August 2022

PR & Election season blog post

When Should You Publish Sponsored Content During Election Season?

As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. But it’s safe to say none of us have had to deal with scheduling situations like the ones we’re in now. Elections …

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Marketers’ Community Real Talk Panel: My Top Takeaways on Burnout & Culture

On Aug. 11, Brandpoint and Marketers’ Community hosted a panel event with the intent of providing an open space to have a conversation around the topic of burnout. We felt that the topic was extremely relevant, and judging by the packed room full of people who showed up to the event, others in our field …

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Holiday Online Placements blog

7 Ways to Get Your Story Published Online This Holiday Season

Each week I get to talk to dozens of communication professionals, most of whom are looking for ways to get their brands’ stories published in quality news publications. After a long three quarters of planning distribution campaigns, it might be tempting to slow down when the winter months roll around, but no time is more …

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