Month: June 2022

Marketing during supply chain disruptions

Practice Mindful Marketing When Navigating Supply Chain Disruptions

There are a lot of reasons we’re in a supply-chain traffic jam right now. So many companies have been operating on razor-thin workflows and margins for years, and a storm of unfortunate events has thrown so many logistic flows into disarray. The war in Ukraine, China’s zero-COVID policy, the global pandemic and employee shortage issues …

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As the pandemic transforms, your digital marketing needs to too

As the Pandemic Transforms, Your Digital Marketing Needs to Change, Too

In our December 2021 post “The Brandpoint Guide: Level Up Your Digital Marketing in 2022,” our CEO Scott Severson outlined three major focus areas that he predicted would continue to be a challenge for digital marketers: employee shortages, supply chain issues and the continued effect the coronavirus pandemic has on our professional day-to-day lives. Now …

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Study: The State of Digital Marketing for the Manufacturing Industry in 2022 [INFOGRAPHIC]

Digital marketing for manufacturing companies can be a challenging role. Not only are you faced with explaining a difficult, confusing subject matter with niche pain points, you’re also working to stay ahead in both industry and marketing trends. Marketers in the industry have their work cut out for them when it comes to creating content …

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The 6 Biggest Mistakes Financial Services Marketers Are Making on Social Media

If you’re a marketer in the financial services industry, one of the best things you can do to connect with your audience is to amp up your social media presence. By engaging with your customers on social platforms, you’ll be able to solve a lot of challenges, like making your content relatable and easy to …

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How to Incorporate a Focus on Brand Awareness in Any Size Marketing Department

Brand awareness is how familiar people are with your brand, as well as the products or features that distinguish your company from competitors. It’s crucial for getting your brand’s name out there, growing your audience and earning loyal customers or followers. In our recent research report, The State of Digital Marketing in the Manufacturing Industry, …

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The main challenges of marketing financial services

2022 Update: What are the Main Challenges of Marketing Financial Services? (And How You Can Solve Them)

This post was originally published in May 2019 and has been updated for relevance and clarity.  The main challenges of marketing financial services are very unique to the industry. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just a handful of roadblocks scattered throughout the financial services landscape. …

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